EPISODE · Jun 16, 2026 · 37 MIN
Building From Nothing: You Do Not Need a Plan, You Need Conviction. Why Playing It Safe Is Costing You More Than You Think.
from IN IT with Jordan Harper and Ashley Buckler · host Barefaced / tentwentytwo
Most people wait until they have a plan. Michelle Grant didn’t. Michelle is the founder of Lively, the lingerie brand she launched in 2016 and sold in 2019, and Gorgie, the energy and wellness drink she built on TikTok before she had a can, a logo, or a name. In this conversation we talk about what it actually looks like to start before you are ready, why conviction has to come before the business plan, and how to think bigger than your comfort zone will allow. We also get into the moment Lively sold and what came after, how she got back up and started over, and why the in between is the best part of building anything. This one is for anyone sitting on an idea and waiting for the right moment. Follow Michelle Grant on Instagram Learn more about Gorgie Follow Jordan Harper on Instagram Follow Ashley Buckler on Instagram Follow In It podcast on Instagram
What this episode covers
Most people wait until they have a plan. Michelle Grant didn’t. Michelle is the founder of Lively, the lingerie brand she launched in 2016 and sold in 2019, and Gorgie, the energy and wellness drink she built on TikTok before she had a can, a logo, or a name. In this conversation we talk about what it actually looks like to start before you are ready, why conviction has to come before the business plan, and how to think bigger than your comfort zone will allow. We also get into the moment Lively sold and what came after, how she got back up and started over, and why the in between is the best part of building anything. This one is for anyone sitting on an idea and waiting for the right moment. Follow Michelle Grant on Instagram Learn more about Gorgie Follow Jordan Harper on Instagram Follow Ashley Buckler on Instagram Follow In It podcast on Instagram
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Building From Nothing: You Do Not Need a Plan, You Need Conviction. Why Playing It Safe Is Costing You More Than You Think.
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