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Building Genuine Relationships

Episode 128 of the Built Simple (in Insurance and in Life) podcast, hosted by Adam Brsan, titled "Building Genuine Relationships" was published on October 23, 2024 and runs 18 minutes.

October 23, 2024 ·18m · Built Simple (in Insurance and in Life)

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Adam and Chris emphasize the importance of building genuine relationships in the insurance industry over solely focusing on recruiting or making money. They believe strong relationships, fostered through open communication, knowledge sharing, and mutual support, can be immensely valuable without financial incentives. Their agency's culture encourages a collaborative, relationship-driven approach where people eagerly help and learn from one another The speakers highlight that by genuinely supporting and empowering their team, the business will thrive. They advocate for a positive, accountable culture where everyone is invested in each other's growth and success, rather than just trying to make money off people. Building a supportive, collaborative community in business through sharing knowledge and ideas, even without direct income generation, is key They acknowledge challenges in business relationships but emphasize working through them to deepen connections and grow. Honesty, transparency, and involving everyone in the process are crucial. The speakers stress the significance of valuing relationships, as they contribute to personal and professional growth, even during difficult transitions, and can provide valuable resources and increased income Building genuine relationships in the insurance industry, rather than solely focusing on recruiting or making money, can be immensely valuable without any financial incentives involved. Focusing on helping others succeed, rather than just pursuing personal financial gain, can lead to a thriving business as a result of a positive, accountable culture where everyone is invested in each other's growth and success. Being upfront and open, even when it's difficult, leads to better outcomes and fewer issues down the line, and involving everyone in the process, rather than having a top-down approach, is important for fostering a supportive and collaborative community in business.

Adam and Chris emphasize the importance of building genuine relationships in the insurance industry over solely focusing on recruiting or making money. They believe strong relationships, fostered through open communication, knowledge sharing, and mutual support, can be immensely valuable without financial incentives. Their agency's culture encourages a collaborative, relationship-driven approach where people eagerly help and learn from one another

The speakers highlight that by genuinely supporting and empowering their team, the business will thrive. They advocate for a positive, accountable culture where everyone is invested in each other's growth and success, rather than just trying to make money off people. Building a supportive, collaborative community in business through sharing knowledge and ideas, even without direct income generation, is key

They acknowledge challenges in business relationships but emphasize working through them to deepen connections and grow. Honesty, transparency, and involving everyone in the process are crucial. The speakers stress the significance of valuing relationships, as they contribute to personal and professional growth, even during difficult transitions, and can provide valuable resources and increased income


  1. Building genuine relationships in the insurance industry, rather than solely focusing on recruiting or making money, can be immensely valuable without any financial incentives involved.
  2. Focusing on helping others succeed, rather than just pursuing personal financial gain, can lead to a thriving business as a result of a positive, accountable culture where everyone is invested in each other's growth and success.
  3. Being upfront and open, even when it's difficult, leads to better outcomes and fewer issues down the line, and involving everyone in the process, rather than having a top-down approach, is important for fostering a supportive and collaborative community in business.


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