PODCAST · business
Built Simple (in Insurance and in Life)
by Adam Brsan
Built Simple is the podcast for insurance agents seeking clarity in a complex field. Hosted by Adam Brsan, it delivers practical training, simplifying sales, client management, and growth strategies. Learn to master policies, boost efficiency, and thrive with actionable tips and real-world insights. Plus, discover how a simple approach to life enhances your work. Tune in to build a sharper, more successful career
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Million Dollar Milestone: Insurance Agent's 18-month journey to One Million Dollars! | Ep. 173
In this inspiring episode of the Built Simple Podcast, host Adam Brsan sits down with Cesar Rodriguez, a veteran of the Final Expense insurance industry who’s now crushing it with over $600,000 in monthly sales at Senior Life. Cesar shares his journey from a high-flying Wall Street stockbroker to a journeyman agent navigating the challenges of the broker world, where he faced chargebacks, disloyal agents, and the chaos of managing multiple carriers. After years of hopping between companies, Cesar found his home at Senior Life, where simplicity, robust systems, and a focus on serving clients transformed his career.Discover how Cesar leveraged Senior Life’s streamlined system to scale his agency from $200,000 to $655,000 in just four months, using a disciplined free lead program and a culture of accountability. He opens up about the pitfalls of the broker model, the power of focusing on one carrier, and the leadership principles—transparency, integrity, and loyalty—that drive his success. With a goal to hit $1 million in deposits in under two years, Cesar’s story is a testament to hard work, resilience, and staying focused amidst industry noise. Whether you’re an aspiring agent, a seasoned producer, or simply curious about building a thriving business, this episode is packed with actionable insights on leadership, simplifying your approach, and achieving life-changing results in the Final Expense industry. Tune in to hear Cesar’s strategies, his vision for building leaders, and why he’s all-in with Senior Life.
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Lincoln Heritage, Senior Life, and how NOT to lose your RENEWALS! | Ep. 172
In this episode of the Built Simple Podcast, host Adam Brsan dives into the critical topics of contracts, transparency, and the importance of asking questions in the final expense insurance industry. Inspired by a recent podcast featuring an ex-Senior Life agent who lost her renewals after leaving the company, Adam reflects on his own 11.5 years with Lincoln Heritage and the similarities between these semi-captive carriers. He discusses the do’s and don’ts of agency contracts, the consequences of recruiting agents to new carriers, and why understanding the fine print is essential for protecting your renewals and building a sustainable business. Adam shares personal insights from his career, including an email exchange with Lincoln Heritage about safeguarding his renewals, and emphasizes the need for uplines to be transparent with their agents. Whether you’re an agent or agency owner, this episode offers valuable advice on navigating the complexities of insurance contracts and avoiding costly mistakes.Key Takeaways:• Why Senior Life and Lincoln Heritage operate as semi-captive carriers and what it means for agents.• The importance of understanding contract terms to protect your renewals.• How transparency from uplines can prevent misunderstandings and financial losses.• Adam’s personal experiences with renewals and agency-building at Lincoln Heritage.Connect with Us:• Like, share, and comment to join the conversation!• Subscribe to the Built Simple Podcast for more insights on the insurance industry.• Have questions or topics you’d like us to cover? Let us know in the comments!Timestamps:• 0:00 Introduction• 1:30 The Senior Life agent’s story and lost renewals• 5:00 Comparing Senior Life and Lincoln Heritage• 10:15 The role of TV leads and semi-captive models• 15:00 Adam’s experience building an agency at Lincoln Heritage• 20:30 Understanding contract rules and renewals• 25:45 Transparency and the upline’s responsibility• 30:00 Final thoughts and advice for agents#Insurance #FinalExpense #BusinessTips #Transparency #AgencyBuilding #BuiltSimplePodcast
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Lessons on Ice: Balancing Priorities with Agents and Tasks | Ep. 171
In this episode of "Built Simple", I share a personal story from a day ice skating with three of my kids and how it mirrors the challenges of working with insurance agents. My oldest child, a confident skater, tempted me to focus on fun, while my middle child needed occasional help, and my youngest required constant support to stay upright. This experience sparked a realization about prioritization: just like on the ice, we can’t only focus on the top performers—those “easy wins”—at the expense of the team members who need guidance most.Drawing parallels to managing agents, I explore how to balance attention between rockstar performers, steady-but-wobbly middle players, and struggling newbies. The bigger lesson? Tackling the hardest tasks first—whether it’s coaching a rookie agent or diving into a tough project—sets the stage for long-term success, rather than procrastinating with quick fixes. Tune in for a practical takeaway to rethink your focus, ensuring your whole “rink”—team or task list—moves forward together.
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Embracing Simplicity in Business and Life | Ep. 170
In this episode of the newly rebranded *Built Simple Podcast*, host Adam Brsan takes us on a personal and professional journey inspired by a lighthearted moment with his daughter during a game of ping pong. When she proudly declared, "I'm just built different" after scoring a point, Adam found himself reflecting on his own approach: "I think I'm just built simple." This revelation sets the tone for a candid discussion about the power of simplicity in both business and family life.Adam dives into his career in the insurance industry, sharing how his greatest successes have stemmed from focusing on one product, one company, and mastering it before teaching others. He contrasts this with the overwhelm of managing multiple carriers and the complexities of the broker route—challenges that left him discouraged and stretched thin. From battling cumbersome contracting processes to facing roll-up debt from agents writing bad business, Adam explains why he’s returning to what he does best: keeping it simple.Beyond business, Adam opens up about his family’s homebody lifestyle—fishing at the lake across the street, playing basketball with the kids, and cherishing quiet moments together. When he suggested a vacation to his daughter, her response—"Why? I just like being home"—reinforced his belief that simplicity brings contentment.Tune in for an honest reflection on avoiding overcomplication, the pitfalls of treating companies like mere "carriers," and Adam’s renewed mission to help agents succeed through focus and clarity. Plus, get a sneak peek at upcoming guests and trainings as the *Built Simple Podcast* continues to grow.
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Built to Last: Thriving Long-Term in Final Expense Sales | Ep. 169
In this episode, hosts Chris and Adam dive deep into what it means to be "built to last" in the final expense insurance industry. Chris kicks things off by breaking down the concept into three key pillars: *why*, *focus*, and *work ethic*. He explores the emotional and practical drivers behind choosing this challenging career—why agents persevere through the initial survival mode, chargebacks, and rollercoaster progress to reach a thriving stage. With candid insights, Chris challenges listeners to reflect on their purpose, asking, “Why are you doing this, and who are you doing it for?” He also shares a powerful exercise: set a 60-minute timer to confront the reality of failure and decide if quitting is worth it. This episode is a wake-up call for agents to anchor their journey in a deeper "why" that transcends mere financial gain.Next, the conversation shifts to the nuts and bolts of longevity in the business. Adam and Chris emphasize the critical role of focus—sticking to a single marketing plan, targeting specific geographic areas, and simplifying sales presentations to close deals effectively. They tackle the myth of the "lazy insurance agent," sparked by surprising comments from C-suite executives, urging listeners to prove the naysayers wrong through relentless work ethic. From outworking slumps to adapting incrementally (think texting campaigns in Spanish or A/B testing lead sources), the hosts share practical tips drawn from their combined decades in the field. Adam’s story of turning a dry day into a $172-a-month sale by dropping in on a past client underscores the hustle required to stay afloat—and the rewards of working smarter, not just harder.Wrapping up, the episode underscores the marathon mindset needed for success. Chris and Adam stress the importance of structure, from owning your territory to keeping up with technology (sorry, no more faxed applications!). They highlight the power of simplicity—focusing on one or two carriers—and the payoff of building a book of business through referrals and policy reviews. With Adam revealing he’s invested over $30,000 in his business in under a year, the hosts celebrate the grit it takes to endure setbacks like roll-up debt and tax headaches. Their closing advice? Love what you do, hold yourself accountable, and don’t let a bad day—or a broken windshield wiper—derail your long-term vision. Whether you’re a rookie or a 22-year veteran like Adam, this episode is packed with actionable wisdom to help you last in the game.
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Art of the Close: Handling Objections & Creating Urgency | Ep. 168
Adam & Chris tackle one of the most foundational topics for any serious final expense agent: handling objections and creating urgency to close sales effectively. Adam opens up about his own week in the field—door-knocking, navigating no-shows, and writing policies with carriers like Transamerica and Baltimore Life—proving that even a "slow" week offers lessons in resilience and adaptability.The heart of the episode zeroes in on objections. From “I can’t afford it” to “I need to talk to my husband,” Adam and Chris break down the psychology behind common pushbacks, offering practical, field-tested rebuttals to turn hesitation into action. They emphasize preemptive strategies—like qualifying affordability early or addressing smokescreens before they derail the sale—and stress the art of the one-call close. With real-life stories, including a client who died days after signing a policy (and got paid!) and another who missed out after delaying, they illustrate why urgency isn’t just a tactic—it’s a necessity in a world where health, rates, and even products can change overnight.Packed with humor (yes, barking dogs included), raw honesty, and actionable tips, this episode is a must-listen for agents looking to sharpen their skills, boost persistency, and make more money. Whether you’re door-knocking leads or dialing telesales, Adam and Chris deliver the tools to take your final expense game to the next level. Tune in, drop your own objections in the comments, and get ready to sell smarter. Available now on AdamBrsan.com, YouTube, and wherever you get your podcasts!
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The Consistency Blueprint:Unlocking Success Through Repetition and Resilience | Ep. 167
"The Consistency Blueprint: Unlocking Success Through Repetition and Resilience"Join Chris and Adam in this powerhouse episode as they reveal how consistency transforms effort into triumph. From mastering your craft on autopilot (think Tony Robbins’ "in state") to turning setbacks into breakthroughs, they share real talk and real strategies—like budgeting 20% of every commission for leads, door-knocking fresh prospects in minutes, and keeping your business "open" every day. Packed with gritty stories, actionable tips, and a no-quit mindset, this episode is your guide to building momentum and winning big. Visit unitylifegroup.com/careers for more, and catch us on YouTube for extra inspiration. Subscribe now and let’s grind it out together!
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"Does Price Matter? Unpacking Value in Medicare and Final Expense Insurance" | Ep. 166
"Does Price Matter? Unpacking Value in Medicare and Final Expense Insurance"Welcome to our February 2025 live special, where hosts Nick and [Co-Host Name] tackle one of the most debated questions in the insurance game: Does price really matter? Recorded live on YouTube (and eventually Facebook after some tech wrangling), this episode dives deep into how price influences decisions in both Medicare and final expense insurance—for agents and clients alike. Kicking things off with a bumpy but triumphant multi-platform launch, the hosts waste no time getting into the nitty-gritty.Nick starts with a fresh anecdote from an agent chat right before the show: a client paying $134/month for a Medicare Advantage plan, sold on the idea that higher cost equals "the best coverage." This sparks a broader discussion on perception—how price often signals value to clients, whether it’s a $29/month Medicare Advantage plan with jaw-dropping benefits (think $325 flat hospital stays and $0 primary care copays) or a $100/month PFFS plan that rescues someone from a skyrocketing supplement. The hosts weigh in on why agents shouldn’t shy away from plans with premiums when the value stacks up, especially in regional markets where zero-premium options fall short.Transitioning to final expense, the conversation gets spicy. Nick confesses to picking American Amicable over cheaper carriers for its reliable underwriting process, sparking a debate on whether speed (hello, algorithmic underwriting) is overrated. They unpack horror stories of companies re-rating or rescinding policies months later—think 18-month surprises that leave clients fuming and agents scrambling. From there, it’s a candid look at what agents prioritize: great renewals and a smooth process, or rock-bottom pricing with shaky support? Along the way, they reflect on lessons from clients—like the guy with a massive TV in a crumbling apartment—and how their pride and pitfalls shape the job.Live interaction shines as listener Melvin chimes in, prompting a closing riff on selling value over price to avoid dead-end declines. With humor, insider critiques, and a call for companies to rethink sloppy algorithmic underwriting, this episode is equal parts practical and provocative. Whether you’re an agent, a client, or just curious, join us for a no-filter look at where price fits in the insurance puzzle. Subscribe, drop your thoughts in the comments—does price matter to you?—and catch us next week for more unscripted industry real talk!
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Scaling Your Insurance Business with Social Media: Oscar Gonzalez on Lead Generation, Video Ads, and Industry Evolution | Ep. 165
Scaling Your Insurance Business with Social Media: Oscar Gonzalez on Lead Generation, Video Ads, and Industry Evolution** Welcome to another special guest episode of *Insurance Life and Everything in Between*! In this episode, we’re joined by Oscar Gonzalez from Scale My Social to dive deep into the world of social media marketing for insurance agents. Oscar shares his journey from building a multi-million-dollar e-commerce business to revolutionizing lead generation in the insurance industry. We explore how Scale My Social helps agents leverage video-based ads on platforms like Facebook and TikTok, who it’s right for, and why it’s not a one-size-fits-all solution. From static ads to storytelling through video, Oscar breaks down the strategies that have helped over 400 agents scale their businesses. Plus, we discuss the evolution of the industry—from the days of avatar leads to the rise of AI-powered appointment setters—and why tools like CRMs and persistence are game-changers for today’s producers. Adam joins the conversation (on his birthday, no less!) to share his insights as an agency owner working these cutting-edge leads. **In this episode:** - How Oscar transitioned from e-commerce to insurance and spotted untapped opportunities on social media - The power of video ads over traditional static ads for final expense and health insurance leads - Why Scale My Social isn’t just a lead vendor—it’s a system for building your business - Who’s the ideal candidate for Oscar’s program (and who isn’t) - The future of insurance sales with AI, CRMs, and automation - Adam’s take on work ethic and separating average agents from the elite **Timestamps:** 0:00 - Intro & Welcome 2:15 - Meet Oscar Gonzalez: From E-commerce to Insurance 6:40 - The Birth of Scale My Social 10:20 - Video Ads vs. Static Ads: What Works Now 15:50 - Why Quality Leads Beat Quantity Every Time 20:30 - Who Should Use Scale My Social? 25:10 - AI & CRM: The Future of Insurance Sales 30:00 - Adam’s Thoughts on Work Ethic & Persistence 34:00 - Closing Thoughts & Contact Info **Connect with Oscar:** Want to learn more about Scale My Social? Check out their website [insert link] or reach out directly at [insert contact info]. **Subscribe & Interact:** Loved this episode? Hit that like button, drop a comment, and subscribe for more insurance insights! Don’t be a butthole—engage with us below! #InsurancePodcast #SocialMediaMarketing #LeadGeneration #VideoAds #ScaleMySocial #InsuranceAgents #AIinInsurance ---Want to know more? Feel free to reach out if this resonated with you:[email protected]@adambrsan.com
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Sales Success BEYOND Leads | Ep. 164
Sales Success BEYOND LeadsJoin us for an electrifying episode of *Dynamic Friday*, recorded live on February 24, 2025, where we dive deep into the art of sales success in the insurance industry. This week, Adam unpacks actionable tactics to tap into the 90% of seniors who won’t respond to direct mail or online ads. Expect practical tips like using business cards, car magnets, and even cold door knocking—where knocking on 40 doors could net you a sale. Plus, get a sneak peek at next week’s training lineup, covering everything from final expense to Medicare post-OEP. Whether you’re in the field or on the phones, this episode delivers the mindset, motivation, and methods to make your week more profitable. Tune in, take notes, and take charge of your success!
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The Myth of "Free Leads" | Ep. 163
The Myth of Free Leads in Face-to-Face Insurance SalesIn this episode of "Insurance, Life, and Everything in Between," hosts Nick and Chris Smith tackle a contentious topic in the insurance world: the effectiveness of free leads in face-to-face sales. Over the next 25 minutes, they'll share why this model often proves counterproductive for agents on the ground. Here's what we cover:- **The High Cost of Free Leads**: Learn why what seems like a cost-saving measure can actually be the most expensive option for face-to-face sales agents. Nick and Chris explain how this approach can lead to lower earnings and higher overhead for the agent.- **Volume vs. Value**: They delve into the necessity of writing significant volumes of business to make free leads work, a challenge not everyone can meet. They discuss how the lack of skin in the game can lead to lower productivity.- **Telesales vs. Face-to-Face**: The hosts compare why free leads might work better for telesales, where volume can be scaled much higher, versus the personalized, effort-intensive nature of face-to-face sales.- **Real-World Experiences**: Chris and Nick share real-life scenarios where free leads were not utilized effectively by agents, emphasizing the need for personal investment in one's business for success.- **Navigating Lead Generation**: They discuss when and why agents should consider generating their own leads, weighing the cost of learning new skills against the immediate income potential.- **Impact on Commission Levels**: An exploration into why some organizations are lowering advertised commission levels due to the ease of submitting fraudulent applications, affecting the whole industry's compensation structure.- **Agent Onboarding**: The importance of a structured onboarding process to ensure agents are equipped with the basic skills and technology proficiency needed for success.**Key Takeaways:**- Free leads can be financially detrimental for face-to-face insurance sales due to lower effective earnings.- The success of free leads heavily relies on the agent's work ethic and volume production.- Personal investment in lead generation can lead to greater control and potentially higher returns.**Engagement:**- We encourage listeners to share their experiences with free leads or to ask questions about lead management in the comments. If there's interest, we might dive into Medicare SEPs next week, or another topic of your choice!**Timestamps:**- [00:00] Introduction: The Free Lead Debate- [03:00] Why Free Leads Don't Work in Face-to-Face Sales- [07:00] Telesales: A Different Story?- [12:00] Personal Stories of Free Lead Failures- [16:00] Should You Generate Your Own Leads?- [19:00] Commission Structures and Industry Changes- [22:00] The Importance of Agent Onboarding**Subscribe** to "Insurance, Life, and Everything in Between" for more industry insights and practical advice. Don't forget to like, comment, and share if you find value in this discussion!**Hashtags:** #InsuranceSales #LeadGeneration #FaceToFaceSelling #AgentSuccess #MedicareLeadsTune in for a deep dive into what really makes an insurance agent succeed in today's market.
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Decoding the Insurance Industry: Protecting your Agency's Financial Health | Ep. 162
Decoding the Insurance Industry: Protecting Your Agency's Financial HealthJoin us for an insightful special episode of "Insurance, Life, and Everything in Between" where we dive deep into the financial intricacies of running an insurance agency. Hosts Chris Smith and Adam are joined by Sean from Post Rock Financial to discuss:- **The Challenges of Tracking Financials**: Transitioning from a single carrier to an independent model can complicate bookkeeping and risk management. Sean explains how vital it is to have detailed, real-time financial tracking.- **Mitigating Risks with Daily Reports**: Learn about the necessity of daily submitted reports to safeguard your agency from massive roll-up debts, with real-life examples from Chris and Adam's experiences.- **Data-Driven Agency Management**: Sean outlines how Post Rock Financial provides comprehensive reconciliation services that tie commission statements back to actual bank deposits, offering an actionable overview of your business's financial health.- **Preparing for Acquisition**: An in-depth look at what it takes to make your agency attractive to buyers, including the importance of clean financials, stable earnings, and robust business processes.- **Valuation and Exit Strategies**: Understand the different ways deals are structured in the insurance space, from full sales to partial ownership, and what factors enhance or diminish the value of your agency.- **Renewal vs. First-Year Commissions**: A discussion on why focusing solely on first-year commissions can devalue your agency in the long run, and the strategic importance of renewal income.**Key Takeaways:**- The role of detailed financial tracking in protecting and growing your agency.- Strategies to avoid significant financial pitfalls like roll-up debt.- How to prepare your business for a potential sale or merger.- The impact of operational processes on your agency's valuation.**Engagement:**- If you're an agency owner or considering starting your own, this episode could be crucial for your business strategy. Share your thoughts or questions in the comments, and connect with Sean for personalized advice on managing your agency's financials.**Timestamps:**- [00:00] Introduction: The Importance of Financial Literacy in Insurance- [05:00] Sean's Background and Post Rock Financial's Mission- [10:00] The Realities of Agency Debt and How to Prevent It- [18:00] Daily Tracking: The Key to Proactive Management- [23:00] Preparing Your Agency for Valuation and Sale- [30:00] The Value of Renewal Income in Agency Evaluation**Subscribe** to "Insurance, Life, and Everything in Between" for more episodes that blend practical advice with industry insights. Don't forget to rate and review if you find value in our content!**Hashtags:** #InsuranceAgency #FinancialManagement #AgencyValuation #RiskMitigation #InsuranceBusinessTune in to understand how to keep your insurance agency financially robust in a competitive market.
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Selling More Than Just a Price Tag | Ep. 161
Selling More Than Just a Price Tag: The Power of Value in Insurance Sales In this episode of “Insurance, Life, and Everything in Between,” Adam and Chris dive deep into the often overlooked aspect of insurance sales - the intrinsic value beyond just the price tag. Adam shares real-world experiences from his week in the field, explaining why focusing on value can significantly improve policy persistency, client satisfaction, and your bottom line. From discussing the importance of being present for your clients through to claims, to showcasing how services like the funeral concierge can make a tangible difference, Adam illustrates why selling value is crucial. Learn about practical strategies for incorporating value into your sales pitch, understanding the benefits of various policy riders, and how to ensure your clients feel they’ve received more than just insurance. Whether you’re selling final expense, Medicare, or looking to enhance your sales technique, this episode promises insights that could transform your approach and your business. Don’t miss out on these actionable tips to make your clients—and your wallet—happier.
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The Art of Sales vs. The Science of Enrollment | Ep. 160
Join hosts Chris Smith and Nick Frumkin in this episode of "Insurance, Life, and Everything in Between" as they explore the intriguing transition from Medicare to final expense insurance. This conversation delves into:- **The Myth of Easy Transition**: Not everyone can jump from enrolling clients in Medicare to selling final expense policies. Chris and Nick discuss why this leap isn't as straightforward as it seems and the skills required to succeed.- **Selling vs. Enrolling**: Understand the fundamental differences between selling a product that requires payment and enrolling someone in a free service. They highlight why this distinction is critical for agents transitioning between these markets.- **Financial Implications**: Learn about the immediate financial benefits of final expense sales compared to the slower returns from Medicare enrollments. They share insights on how this can affect an agent's cash flow and business strategy.- **Renewal Income**: Chris and Nick tackle the often overlooked aspect of renewals in final expense sales. They question the short-term focus many agents have and advocate for a strategy that considers long-term financial health through renewals.- **Challenges for Agency Owners**: The episode also touches on the risks and responsibilities faced by smaller agencies when agents focus on short-term gains, including issues like roll-up debt and the impact of new carriers on the market.- **Agent Recruitment and Retention**: Discuss the pitfalls of attracting agents with new, untested carriers and the importance of building a culture focused on sustainable growth rather than chasing the latest "shiny object".**Key Questions Answered:**- Can Medicare agents effectively sell final expense insurance?- What are the key differences between enrolling and selling in insurance?- How should agents consider renewal income in their sales strategy?- What are the potential pitfalls for agencies when transitioning to or expanding into final expense sales?**Engagement:**- We invite listeners to share their experiences or thoughts on transitioning between Medicare and final expense in the comments. Do you want to hear more about why independent agencies are cutting comp or moving to free lead models? Let us know!**Timestamps:**- [00:00] Introduction: The Leap from Medicare to Final Expense- [05:00] Selling vs. Enrolling: Understanding the Difference- [10:30] Financial Benefits: Immediate vs. Long-Term Gains- [18:00] The Renewal Game: Short-term vs. Long-term Strategy- [25:00] Agency Challenges: Managing Risk and Debt- [30:00] Agent Recruitment: Building or Chasing?**Subscribe** to "Insurance, Life, and Everything in Between" for more discussions that blend practical advice with industry insights. Don't forget to rate and review if you find value in our content!**Hashtags:** #InsuranceSales #MedicareToFinalExpense #SalesStrategy #AgentLife #RenewalIncome #InsuranceBusinessTune in for this enlightening discussion that could reshape your approach to insurance sales!
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Presenting like a Champ! | Ep. 159
In this enlightening episode of "Insurance, Life, and Everything in Between," we delve into the nuances of an effective insurance sales presentation with insights from Adam's own successful strategy. Over the course of just under an hour, we unpack the elements that make a sales pitch not only informative but also engaging and persuasive.**What You'll Learn:**- **Presentation Breakdown**: We dissect Adam’s presentation, highlighting how to structure your pitch to capture and retain client interest, ensuring your message resonates on a personal level.- **Practical Training**: Discover why even repeated training sessions can unveil new insights. Adam shares how each session can reveal something you needed to hear for immediate application in your sales practice.- **Client Involvement**: Adam's technique of involving clients through thought-provoking questions is discussed, emphasizing the importance of making clients feel part of the process rather than just recipients of a sales pitch.- **Addressing Objections**: Learn how to anticipate and address common objections before they arise, focusing on the client's needs and the affordability of insurance solutions.- **Real-Life Impact**: We touch on the human side of insurance, discussing how personal stories can illustrate the necessity of having coverage for funeral expenses.- **Rapport Building**: Techniques for building trust and rapport with clients are explored, showcasing how genuine care can transform a sales interaction into a meaningful conversation.- **Closing the Deal**: Adam shares his methods for confidently closing sales, ensuring that clients feel good about their decision while you secure the sale.**Key Highlights:**- The art of engaging clients in a way that feels natural and caring.- Strategies for preempting objections to streamline the sales process.- The balance between sales talk and genuine human connection.- How to make insurance sales about the client’s future and peace of mind.**Resources:**- For those interested in Adam’s full presentation and accompanying script, head over to [unitylifegroup.com/careers](http://unitylifegroup.com/careers), submit an inquiry, and specify your request in the notes.**Engagement:**- We encourage listeners to share their feedback, questions, or personal sales stories on our social media platforms or through our website.**Episode Timestamps:**- [00:00] Introduction to Adam’s Presentation- [02:15] The Structure of a Compelling Pitch- [10:30] Engaging Clients Through Questions- [20:45] Understanding and Overcoming Objections- [35:00] The Human Element in Sales- [45:20] Techniques for Closing Sales with Confidence**Subscribe** to "Insurance, Life, and Everything in Between" for more episodes that bridge the gap between sales techniques and the human experience of insurance. Don't forget to leave us a review or share this episode if you found the insights valuable!**Hashtags:** #InsuranceSales #LifeInsurance #SalesMastery #ClientEngagement #AdamPresentation #PodcastTune in and transform your approach to insurance sales!
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A Referral Goldmine | Ep. 158
A Referral GoldmineIn this episode of "Insurance, Life, and Everything in Between," we sit down with Erin, an experienced insurance agent with a knack for turning client relationships into a robust referral pipeline. With over 15 years in the field, Erin shares her journey from being a captive agent to becoming a successful independent insurance professional in Michigan.**What You'll Learn:**- **Erin's Origin Story:** How Erin transitioned from working for two companies as a captive agent to embracing the freedom and challenges of independence in 2012.- **Referral Goldmine:** Erin divulges her unique approach to generating referrals: - **Setting Expectations:** She teaches how to "plant seeds" for referrals during the initial client interaction. - **Incentivizing Referrals:** Explore Erin's methods of using gift cards and bonuses to encourage clients to refer others. - **Step-by-Step Referral Gathering:** A practical guide from warm-up to follow-up, ensuring you can implement her strategies immediately.- **Local Market Advantage:** Gain insights into working in unique markets like Northern Michigan, including the nuances of dealing with island communities and rural clients.- **Real-World Success:** Erin shares anecdotes of how she converted referrals into high-value, long-term clients, emphasizing the quality over quantity approach.- **Interactive Q&A:** We answer burning questions on how to instill urgency in referral calls, managing rejections, and the importance of consistency in referral requests.**Key Takeaways:**- The power of referrals in reducing lead acquisition costs.- How to maintain momentum in your referral strategy to keep your business growing.- The benefits of understanding and adapting to your local market's unique characteristics.**Episode Highlights:**- [00:02] Erin's Introduction and Career Path- [05:10] Detailed Referral Strategies and Techniques- [12:45] Practical Steps for Effective Referral Collection- [20:30] Exploring Michigan's Insurance Landscape- [30:00] Q&A on Referrals and Practical Application**Call to Action:**- Subscribe to "Insurance, Life, and Everything in Between" for more expert advice on insurance practices and life beyond sales.- Leave a review if you found this episode helpful, and share your thoughts or questions in the comments.- Follow us on social media for updates and additional content.**Hashtags:**#InsurancePodcast #ReferralMastery #ErinScott #InsuranceSales #LifeInsurance #BusinessGrowth #MichiganInsurance"Insurance, Life, and Everything in Between" is your go-to source for navigating the complexities of the insurance industry while exploring life's broader aspects. Join us weekly for stories, strategies, and inspiration that go beyond the policy.
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Slaying the Insurance Game | Episode 157
Slaying the Insurance Game: Modern Slang, Lead Generation, and Sales Tactics" Dive into the dynamic world of insurance sales with Adam Bersan and Chris on this episode of "Insurance Life and Everything In Between." We kick off with a light-hearted discussion on how today's slang, like "slay" and "preppy," has infiltrated not just our kids' conversations but also our professional lives. From there, we shift gears to tackle the nitty-gritty of the insurance business, focusing on what it takes to succeed in the final expense market. Adam, with his vast experience, shares insights from his time at Security National Life and his new venture with Unity Life Group, highlighting the importance of training agents to become top producers. We explore: - **Lead Management:** Why consistent lead ordering is crucial, and how even a small investment can yield significant returns. Discover the story of John Washo, who turned a $275 lead spend into $3,000 in premium. - **Sales Techniques: From cold door knocking to mastering the art of setting appointments, we break down effective strategies for connecting with potential clients. - **Agent Empowerment: Learn about Adam's philosophy on training and development, emphasizing simplicity and loyalty to a product and company to become an expert. - **Adapting to Change: We discuss how the industry has evolved and how agents can adapt their approach to stay relevant and successful. Whether you're a seasoned agent looking to refine your approach or a newbie eager to learn the ropes, this episode is packed with actionable advice, real-world examples, and a dash of humor. Join us for a session that's not just about insurance, but about slaying it in your business endeavors. Connect with Us: AdamBrsan.com for weekly training emails - YouTube: Adam Brsan and Insurance Life and Everything in Between Tune in for a blend of education, entertainment, and inspiration to help you slay it in the insurance industry!
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Navigating the Insurance Maze | Ep 156
Navigating the Insurance Maze | Episode 156 Join us on this week's episode of "Insurance Life and Everything in Between" as we delve into the riveting journey of Johnny Nitafan, from his days serving coffee at Starbucks to becoming a pivotal figure in the insurance industry. Johnny shares the trials and triumphs of his first three years as a licensed agent, highlighting the pivotal moment when he decided to switch from cold door knocking to leveraging life insurance leads for high earnings. In this candid conversation, Johnny opens up about the challenges of industry churn, the reality of high expectations set by family legacies, and the strategic moves he made that led to his success. We explore the concept of "auto terminate at 10K", a protective measure for agents, and discuss the implications of marketing strategies like "fly out and feed" in the recruitment landscape. Johnny also gives invaluable insights into the mechanics of telesales, breaking down the essentials of lead nurturing, speed to lead, and the importance of persistence in sales. Whether you're an aspiring agent, a seasoned professional, or just curious about the insurance world, this episode is packed with lessons learned from mistakes, successes, and the gritty reality of building a career in insurance. Don't miss this deep dive into personal growth, industry transparency, and practical advice for navigating the insurance sector. Subscribe now, share with your network, and join the conversation at Johnny's new Life Insurance Telesales Mastery group for more exclusive content and weekly insights from top producers.
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Why Wait? Stop Procrastinating! | Ep. 155
Why Wait? Tips to Stop Procrastinating and Boost Your Productivity as an Insurance Agent Join hosts Chris and Adam as they delve into the critical topic of procrastination and its impact on productivity in the insurance industry. In this episode, they discuss: - **The Effects of Procrastination:** How it can lead to lost time, missed opportunities, and reduced client satisfaction, ultimately affecting your bottom line. - **Understanding Procrastination:** Explore the psychological reasons behind procrastination, including fear of failure, overwhelm, poor time management, and perfectionism. - **Practical Tips to Overcome Procrastination:** - **Set a Schedule:** The importance of having a structured daily and weekly plan to keep you on track. - **Appointments:** How setting appointments can give structure to your day and maximize your productivity. - **Just Jump In:** The power of action - sometimes, the best way to beat procrastination is simply to start. - **Set Goals:** How having something to work towards, like qualifying for carrier trips or personal financial goals, can keep you motivated. - **Write it Down:** The effectiveness of documenting your tasks and goals to ensure they get done. - **Take Your Job Seriously:** Treating your role with the seriousness it deserves to avoid procrastination. - **Eliminate Distractions:** Strategies for managing emails, social media, and noisy environments to stay focused. - **Leverage Technology:** Use tools like CRMs and task management apps to simplify your workload. - **Reward Yourself:** The motivational impact of rewarding yourself for completing tasks. - **Real-Life Examples:** Chris and Adam share personal anecdotes and insights from their own experiences in the field, including how they've managed to overcome procrastination in both their professional and personal lives. - **Community Engagement:** They encourage listeners to comment with their own struggles with procrastination and what strategies they've found effective or would like to learn more about. - **Special Offer:** For those looking to start or enhance their career in insurance, they outline how their agency provides resources like leads, appointment setting, and training to help you succeed without delay. Tune in to learn how to transform procrastination into productivity, ensuring you make the most of your time and opportunities in the insurance business. Follow us on Instagram at @InsuranceLifePodcasts for updates and to be a guest on future episodes!
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From Broken Legs to Breaking Records | Ep. 154
From Broken Legs to Breaking Records: Jig Patel's Journey in Insurance In this captivating episode of the "Insurance Life and Everything in Between" podcast, we dive deep with Jig Patel, a seasoned insurance agent who shares his remarkable journey from adversity to success. Jig discusses the challenges of identifying fraud in the industry, the deceptive allure of social media, and the importance of discipline and mentorship in achieving real success. From starting his career with a broken leg to navigating through personal and professional obstacles, Jig offers invaluable insights on how to persevere in the insurance world. He also gives practical advice on leveraging existing client bases for growth, especially in transitioning from final expense to Medicare sales. Whether you're a new agent or a seasoned pro, Jig's stories of resilience, strategic thinking, and his vision for scaling his business in 2025 will leave you inspired and equipped with actionable advice for your own career. **Keywords:** Insurance, Sales, Fraud, Social Media, Mentorship, Medicare, Final Expense, Success Stories, Business Growth, Career Advice. Listen to this episode to learn how to turn life's lemons into lemonade in the insurance industry with Jig Patel.
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Medicare Retention Secrets | Ep. 153
Medicare Retention Secrets | John Stagner's Playbook In this episode, Chris sits down with John Stagner, a Medicare expert, to explore the critical aspects of maintaining and growing your business post-sale. John shares his journey from writing a significant amount of business during the Annual Enrollment Period (AEP) to ensuring long-term client retention. **Key Topics Covered:** - **Client Retention Strategies:** Learn how to keep the clients you've signed up, with John's proven methods for fostering loyalty and ensuring clients remain satisfied. - **Common Mistakes in Medicare Sales:** John recounts some of the biggest errors he's observed among Medicare agents, offering insights on how to avoid these pitfalls. - **Navigating Bad Advice on Social Media:** We debunk some of the worst advice seen on platforms like Medicare-focused social media groups, including the myth that a large percentage of your business should be guaranteed issue. - **Personal Stories and Lessons:** From John's early days in the insurance industry, including a heartfelt story about a client interaction that changed his career focus from Final Expense to Medicare. - **Business Management:** The distinction between merely selling insurance and running a sustainable business, including dealing with operational bottlenecks, marketing, and the importance of cross-selling. **Takeaways:** - The importance of understanding your client's needs beyond just selling a policy. - How to manage disenrollments without taking them personally, and strategies for reacquiring clients. - The value of local market knowledge over broad, generic advice often seen online. - Practical advice on building a business around Medicare, including insights on cash flow management and scaling operations. **Engagement:** We encourage our listeners to engage with this episode by liking, commenting, and sharing their own experiences or questions about Medicare sales and retention. Your interaction helps grow the community and supports the podcast. **About John Stagner:** John Stagner brings his experience from writing 211 applications during AEP and discusses his transition from grassroots marketing to running a brick-and-mortar office. His story is not just about sales numbers but about building a lasting relationship with clients. **Listen Now** for a deep dive into what it takes to succeed in the Medicare insurance landscape from one of the best in the business.
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Mastering a Winning Mindset | Ep. 152
# Turn Your Weekend Hustle into Monday Success Discover how top insurance agents transform their weekends into powerful launch pads for weekly success! This episode dives deep into practical strategies that separate successful agents from those just treating it as a hobby. From maximizing Saturday prospecting to organizing leads and mastering the art of follow-up, learn how to build a sustainable system that drives results. Key highlights: - Strategic weekend planning for maximum productivity - Building effective follow-up systems that convert leads - Real success stories, including an $800 premium sale from door-knocking - Tips for maintaining work-life balance while growing your business - Expert insights on transitioning clients from term to whole life insurance The episode features remarkable success stories, including how persistence led to a $1,200 annualized premium policy and how understanding product differences helped secure better coverage for a 64-year-old client. Ready to transform your insurance business from a side gig into a thriving enterprise? This episode is packed with actionable insights you won't want to miss. Tune in now to kickstart your journey to sustainable success!
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Beyond the One-Call Close | Ep. 151
Building Lasting Success in Insurance: Beyond the One-Call Close Discover how breaking free from the traditional "one-call close" mentality can transform your insurance practice. Industry veteran Ruben Trejo shares powerful insights on building enduring client relationships through exceptional service and genuine connections. Key takeaways: Focus on relationship-building over transactional sales Implement personalized client outreach strategies Embrace help and mentorship for business growth Balance work commitments with personal well-being Combine LOA and independent producer models effectively The discussion also features Matt Foreman's inspiring story of transformation, highlighting how seeking help and taking decisive action led to significant business growth. Both speakers emphasize the importance of maintaining a positive mindset, continuous education, and work-life integration in building a sustainable insurance practice. Particularly compelling is their perspective on Medicare business opportunities and the long-term benefits of residual income. Their experience shows that success comes from being open to growth, embracing change, and consistently providing value to clients. Ready to revolutionize your approach to insurance sales? Listen to this episode for practical strategies that will help you build a thriving, relationship-focused practice.
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Preparing to WIN in 2025! | Ep. 150
Ready to turn your insurance business into a powerhouse in 2025? This episode delivers a masterclass in personal and professional transformation, breaking down how to achieve ambitious goals like $200,000 in life premium and 200 Medicare Advantage enrollments. Key Highlights: Why taking a strategic break can fuel your success Moving beyond superficial New Year's resolutions Embracing "no" as a powerful motivator Leveraging technology for modern lead generation Building a sustainable business model The conversation dives deep into leaving old habits behind and embracing new opportunities in the "modern era" of insurance sales. Learn why focusing on fundamentals like quality presentations and customer problem-solving is crucial for long-term success. Whether you're struggling with distractions, comparing yourself to others, or navigating industry changes, this episode provides practical strategies to stay focused and intentional in your growth journey. 🎧 Ready to transform your business and life in 2025? Listen now to discover how to turn your potential into profit and build the future you deserve.
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The Hidden Diamonds in Insurance: Navigating Change & Growth | Ep. 149
The Hidden Diamonds in Insurance: Navigating Change and Growth Discover why staying put might be your best career move in insurance, as revealed through the compelling "Acres of Diamonds" story that perfectly parallels today's industry challenges. Veteran insurance agent Eric Hemati brings 22 years of wisdom to the table, sharing crucial insights on the evolving landscape of insurance sales and regulation. Key highlights: The shift in carrier dynamics creating new market opportunities Impact of recent Supreme Court decisions on regulatory environment Balancing telesales with face-to-face interactions Making informed decisions about upline partnerships The value of commitment and growth within organizations The discussion delves into the transformation of insurance sales, from pandemic-era "Wild West" telesales to today's more structured approach. Eric emphasizes the importance of building genuine client relationships while adapting to industry changes. Ready to uncover the diamonds in your own backyard? Tune in to this episode for expert insights on navigating the insurance industry's challenges and opportunities. Your next breakthrough might be closer than you think.
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Diversifying an Insurance Agency: Navigating Personal Lines Growth | Ep. 148
From Home Office to Insurance Empire: One Agent's Journey Discover how Paul Granen transformed his insurance business from a home-based operation to a thriving agency in Metairie, Louisiana. In this compelling episode, Paul shares how he quadrupled his personal auto policies in just five months while navigating the challenges of diversifying his insurance portfolio. Learn valuable insights about: - The transition from home office to professional workspace - Building a sustainable revenue stream through multiple insurance lines - The importance of understanding contract fine print - Why the "long game" matters more than quick wins in auto insurance - Strategic approaches to growing a family-run insurance business Paul's story serves as a powerful reminder that success in insurance requires adaptability, patience, and a commitment to client service. His experience expanding beyond mortgage protection into personal lines offers practical lessons for agents looking to grow their business. Ready to transform your insurance practice? Listen to this episode for actionable strategies and real-world insights from an agent who's successfully diversified his business while maintaining integrity in client relationships.
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Transforming Fear into Fuel: Your Path to 200k in 2025 | Ep. 147
# Transforming Fear into Fuel: Your Path to 200k in 2025 Discover how successful insurance agents turn their fear of failure into a powerful motivator for growth and achievement. In this compelling episode, hosts Adam and Chris dive deep into the mindset shifts that separate thriving agents from those who struggle. The hosts challenge the common excuses that hold agents back and reveal why your success depends entirely on your personal drive and decisions – not your upline, agency, or brand. Through real-world examples and personal experiences, they demonstrate how agents can evolve from earning $25/hour to achieving six-figure incomes. Key takeaways: - The power to succeed lies solely within you - Success requires embracing discomfort and potential failure - Building a local presence and generating quality leads is crucial - Structured discipline trumps short-term freedom - Weather and external conditions shouldn't dictate your success Ready to transform your insurance business and unlock your true potential? Listen to this episode to learn how to overcome your fears and set yourself on the path to achieving your ambitious goals. Your next level of success awaits!
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Hacked: The Perils of Social Media Marketing in Insurance | Ep. 146
Hacked: The Perils of Social Media Marketing in Insurance When a Facebook Hack Derails Your Insurance Business Dive into a cautionary tale of cybersecurity in the insurance industry as veteran agent Chris shares his shocking experience of losing control of his 15-year-old Facebook account to hackers. This eye-opening episode explores the vulnerabilities insurance professionals face in the digital age and the delicate balance between leveraging social media for business growth and protecting sensitive information. Key highlights: The real-world impact of social media security breaches on insurance businesses Balancing traditional vs. digital marketing approaches Fresh perspectives on targeting younger demographics The pros and cons of various lead generation strategies Tips for maintaining a sustainable insurance practice Whether you're a seasoned insurance professional or just starting out, this episode offers valuable insights on navigating the modern insurance landscape while staying secure online. Listen now to learn how to protect your digital presence while building a thriving insurance business in today's interconnected world. 🎧 Tune in for expert advice on securing your online presence while growing your insurance business!
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Saying Less - Selling More : Mastering the Art of Client Conversations | Ep. 145
On this episode, Chris & Adam discuss the challenges insurance agents face when communicating with clients and they emphasize the importance of clear, concise, and structured presentations. Key points include: 1. Saying Less and Staying Focused: Agents often talk excessively, potentially confusing clients or talking themselves out of a sale. A concise presentation with clear transitions can maintain client engagement and move the sale forward. 2. The Value of Structure: A set presentation eliminates guesswork, creating a predictable flow that helps agents stay on track and address client needs effectively. Transitional statements, such as asking for beneficiary information, help smoothly progress conversations. 3. Avoiding Overexplaining: Overexplaining details, especially technical aspects like contestable periods, can overwhelm or confuse clients. Keeping it simple ensures clients understand the essentials without unnecessary complexity. 4. Client Involvement: Engaging clients by asking questions makes the process feel more like a conversation than a lecture. This approach can lead clients to “sell themselves” on the policy. 5. Maintaining Professional Boundaries: Building rapport is essential, but agents must avoid becoming overly friendly to the point of losing their professional authority. Maintaining boundaries ensures clients take the agent seriously and make decisions during the meeting. 6. Closing the Sale: Agents should aim to finalize sales during the appointment rather than relying on follow-ups, as follow-ups often result in lost opportunities. The conversation highlights the importance of balancing professionalism, efficiency, and clarity to achieve successful client interactions and sales outcomes.
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From Pro Golf to Insurance Leader | Ep. 144
Explore the fascinating journey of John Kight as he shares his insights on the evolution of the insurance industry, his shift to virtual sales, and the importance of effective goal setting. With a rich background that spans professional golf to becoming a partner at Integrity Marketing Group, John reveals the real challenges and triumphs in navigating today's market. Prepare to be empowered with actionable strategies for success in your own career. Click to watch now and embrace the insights you need to thrive in this dynamic industry! #InsuranceSales #GoalSetting #VirtualSales #SuccessStrategies #InsuranceIndustry #LifeInsurance #Entrepreneurship #Motivation #PersonalDevelopment #Podcast
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From New year's Resolutions to Real Growth: A Fresh Perspective | Ep. 143
From New Year's Resolutions to Real Growth: A Fresh Perspective Discover why shifting from traditional "goal setting" to "growth setting" could be the game-changer you need for 2024! Hosts Adam Brsan and Chris Smith dive deep into why New Year's resolutions often fail and how to create lasting change through a growth mindset. The episode explores the uncomfortable truth about embracing change, illustrated through personal stories of adapting to new technologies and marketing strategies. Learn why staying in your comfort zone might be the biggest barrier to your success, and how investing in your personal and professional development can transform your business trajectory. As a special holiday gift, the hosts announce an exciting lineup of upcoming content featuring top producers, agency owners, and industry experts. These valuable insights will be available through their YouTube channel and Facebook page, providing actionable strategies for business growth during the holiday season. Ready to transform your approach to goal setting and embrace real, sustainable growth? This episode is packed with practical wisdom and candid discussions about overcoming resistance to change. Tune in now to start your journey from resolution-setting to real results!
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Virtual Assistants & Appointment Setters | Ep. 142
Dive into the world of remote appointment setting as Zyrene, a team manager at Start Virtual, reveals how Filipino virtual assistants are revolutionizing insurance lead management. Discover how these dedicated professionals work night shifts and undergo intensive four-week training programs to master insurance industry knowledge and handle client objections with expertise. The episode highlights the remarkable work ethic of Filipino VAs and their commitment to exceeding expectations - a stark contrast to traditional approaches. Learn about innovative tools like Kicksy and Kixi's power dialing feature that enhance appointment setting efficiency, and get an inside look at how Client Success Managers ensure smooth operations through careful monitoring and support. Through a compelling mock call demonstration, Zyrene showcases the practical application of these skills, offering listeners a masterclass in professional appointment setting. Whether you're an insurance agent looking to scale your business or curious about remote work culture, this episode provides valuable insights into the power of virtual assistance. Ready to transform your insurance business with virtual appointment setting? Listen now to unlock the secrets of successful delegation and time management! • Managing a Remote Administrative Team • Comprehensive Training for Appointment Setters • Leveraging Existing Clients to Drive Business Growth 1. Employees in the remote, call center environment in the Philippines often work night shifts to support clients in different time zones. 2. The appointment setting team undergoes extensive training to handle diverse client needs and objections effectively. 3. Nestor VAs are leveraged to set appointments for insurance agents, and the client success manager's role is crucial in managing the team and ensuring the smooth operation of the business.
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Vesting Periods, Renewals, & Red Flags | Ep. 141
Understanding Insurance Carrier Contracts: Protecting Your Future Discover why the fine print in your insurance carrier contract could make or break your long-term success as an agent. In this eye-opening episode, Chris and Adam dive deep into the crucial aspects of carrier agreements that many agents overlook, particularly regarding vesting periods and renewal commissions. The importance of thoroughly reviewing carrier contracts Why renewal commissions matter more than high first-year payouts Strategic tips for aligning payment dates with client Social Security schedules The value of client-focused service over short-term profits Red flags to watch for in carrier agreements Chris shares personal insights from stepping into a recruited agent's shoes, revealing how this experience transformed his understanding of contractual obligations. The discussion emphasizes building sustainable client relationships and protecting your book of business through transparent practices and value-added services. Ready to protect your financial future and build a more sustainable insurance practice? Listen to this essential episode to learn how to navigate carrier contracts and create lasting success in the insurance industry. Securing Your Future: Navigating Renewals and Contracts Navigating Vesting Periods and Contract Changes in the Insurance Industry Balancing First-Year Commissions and Renewals in Final Expense Business The importance of carefully reviewing insurance carrier contracts, particularly regarding vesting periods and renewal commissions. The value of gaining firsthand experience of the sales process to better understand the agent's perspective and partner with carriers committed to supporting their business. The caution against unethical practices, such as carriers setting unrealistic persistency thresholds, and the need for more transparency and fairness in the industry to ensure agents can sustain their businesses by prioritizing client needs over short-term commissions.
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The Residual Income Blueprint: Building wealth with $75 monthly polices | Ep. 140
Building Wealth Through Residual Income in Insurance Sales Discover how writing just 20 final expense policies per month can generate up to $91,000 in annual residual income! In this eye-opening episode of Insurance Life and Beyond, hosts Adam Brsan and Chris Smith reveal the powerful strategy of focusing on quality business that stays on the books rather than chasing quick commissions. Key Highlights: How $75 premium policies can create $1,000-$1,500 monthly residual income The importance of building a lasting legacy versus following "sexy fads" Why stacking multiple products creates a sustainable income stream How residual income provided stability during COVID-19 The value of maintaining strong client relationships The hosts share real-world examples of how this approach not only generates substantial passive income but also creates financial security through challenging times. Their practical insights demonstrate why focusing on policy retention and client relationships is crucial for long-term success in insurance sales. Ready to transform your insurance career and build lasting wealth? Don't miss this essential episode packed with actionable strategies for securing your financial future. Key Takeaways The importance of building a sustainable insurance business focused on residual income, rather than chasing short-term commissions. The value of writing high-quality policies, like final expense insurance, that provide ongoing renewals and referrals, which can generate significant residual income over time. The idea that building lasting client relationships and a diverse portfolio of products is key to achieving long-term financial security, which can also be leveraged for retirement planning.
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Digital Leads - Real Challenges. What you should know. | Ep. 139
The Real Truth About Digital Lead Generation in Insurance Dive into a fascinating exploration of digital lead generation's double-edged sword in the insurance industry. While Facebook and YouTube offer tantalizing opportunities for targeted, real-time leads, there's a catch - many of these leads can be as cold as traditional cold calls if not handled properly. The advantages and pitfalls of acquiring leads through digital platforms Why lead vendors struggle to optimize Facebook ad campaigns effectively The importance of continuous ad campaigns vs. "burst" lead generation Challenges in direct mail lead management and cost predictability The evolving landscape of lead generation and its impact on different agent types The discussion reveals a crucial insight: success in digital lead generation isn't just about getting leads - it's about having robust automation and follow-up processes in place. While the industry isn't necessarily broken, it's adapting to serve different types of agents with varying risk appetites and income goals. Ready to transform your approach to lead generation? Listen to this episode for actionable insights that could revolutionize your insurance business. Key Takeaways: 1. The importance of having robust automation and follow-up processes to maximize the value of leads generated through digital platforms like Facebook and YouTube. 2. The challenges of managing lead quality and cost, particularly for insurance agents, when acquiring leads through these digital platforms. 3. The need for a more nuanced perspective on the evolving landscape of lead generation, beyond just the pros and cons of digital platforms.
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HOLIDAY HUSTLE - Selling through the Holiday season | Ep. 138
Mastering the Holiday Season in Insurance Sales Worried about your insurance business slowing down during the holidays? Think again! Discover why the "holiday season" is actually the prime "buying season" and how to capitalize on this opportunity. This eye-opening episode tackles the common misconception of holiday slowdowns in insurance sales. Adam and Chris share practical strategies for maintaining momentum, including: Managing your schedule effectively with shared calendars Doubling up on lead generation efforts Adapting to market changes and exploring new lead sources Balancing family commitments with business needs Overcoming the "holiday objection" from potential clients They emphasize that success during this period requires treating your insurance career as a full-time commitment, not a hobby. The discussion includes candid insights about working during holidays when necessary and maintaining focus even when faced with seasonal distractions. Ready to transform your holiday season from a potential slump into a period of growth? Listen to this essential episode for actionable tips that will help you finish the year strong and set yourself up for success. Managing the Holiday Business Grind Adjusting Your Work Schedule for the Holidays Overcoming Holiday Objections: A Commitment to Consistent Effort
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Positivity, Persistence, & Profitability | Ep. 137
Discover how maintaining a positive mindset led to a breakthrough sales week, even in the face of initial setbacks and external distractions. This episode dives deep into the world of insurance sales, featuring practical insights on product diversification, carrier relationships, and the delicate balance between value and price. Key highlights include: A compelling success story with American Amicable's "return of premium" policy Why being tied to a single carrier can limit your growth potential The importance of focusing on value over price in final expense insurance Eye-opening discussion about Primerica policy challenges Strategic approaches to lead generation and time management The conversation emphasizes the critical balance between mental health, production, and investment in your business, while providing actionable strategies for insurance professionals looking to elevate their practice. Ready to transform your insurance sales approach and build a more sustainable business? This episode is packed with real-world examples and valuable insights you won't want to miss. 🎧 Tune in now to unlock the secrets of successful insurance sales!
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4 Pillars of Business Success: From Survival to Thriving | Ep. 136
Dive into a powerful discussion with Adam Brsan and Chris Smith as they reveal game-changing strategies for business growth in the insurance industry. Discover why consistent investment in your business isn't just about money - it's about building a sustainable future through strategic planning and scalable solutions. The hosts break down four essential elements for success: Smart business investments and scaling strategies Building powerful community connections Maintaining a resilient mindset Mastering business fundamentals Learn how Adam transformed his business by shifting focus from pure lead generation to leveraging existing policyholder relationships, resulting in remarkable growth. Get inspired by real-world examples of success, including how utilizing appointment-setting services led to 59 preset appointments in just one week. The episode also explores practical solutions like Transamerica Express, showing how the right tools can streamline operations and increase policy success rates. Whether you're struggling with time management, seeking growth opportunities, or looking to diversify your income streams, this episode provides actionable insights for insurance professionals at any level. Ready to transform your business approach and achieve sustainable growth? Listen to this episode for the complete blueprint to success.
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Why does the sky keep falling?? | Ep. 135
The Dark Side of Insurance Sales: When Quick Profits Trump Long-Term Relationships Discover how the insurance industry's shift towards "churn and burn" practices is transforming agent-client relationships. In this eye-opening episode, Adam and Chris dive deep into the concerning trend of prioritizing high upfront commissions over sustainable renewal rates, dropping from historic highs of 12-13% to as low as 0-1%. The discussion reveals how Insurance Marketing Organizations (IMOs) are increasingly focused on recruiting new agents rather than fostering long-term success, leading to deteriorating client service and satisfaction. Learn why the traditional home service model is struggling and how the industry's obsession with "one-call closes" might be its own undoing. Key points covered: The shift from relationship-based selling to transaction-focused approaches Impact of declining renewal commissions on client service quality Challenges faced by new agents in the current landscape The unsustainable nature of aggressive recruitment practices Why door-to-door sales still outperform telesales Ready to understand the real challenges facing today's insurance industry? Listen to this essential episode for insights that could shape the future of insurance sales.
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The Wealthy Agent | Ep. 134
From Agent to Financial Success: 10 Critical Steps Every Insurance Professional Needs Discover how a strategic 10-step financial management plan can transform your insurance business from survival mode to sustainable success. In this eye-opening episode, Chris Smith reveals his battle-tested approach to financial stability, including the crucial need for a dedicated lead budget and proper tax planning to avoid costly penalties. Key highlights include: Creating separate family and business budgets with a 10% buffer Essential tax planning strategies to prevent unexpected bills The importance of maintaining a dedicated lead budget Tips for transitioning to an LLC/S-corporation structure Building a robust emergency fund for business stability Smart strategies for managing carrier advances Learn from real-world experiences, including a cautionary tale about a $30,000 tax bill that could have been avoided with proper planning. Whether you're a new agent or an established professional, this episode provides practical steps to strengthen your financial foundation. Ready to transform your insurance business's financial future? Listen now to get the complete 10-step roadmap to success and avoid common pitfalls that can derail your progress.
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Realistic Expectations | Ep. 133
Finding Success in Insurance: A Reality Check Ready to dive into the insurance industry? Discover why the path to success isn't about quick wins, but rather about smart, strategic choices and realistic expectations. In this eye-opening episode, industry veterans Adam and Chris debunk common misconceptions about overnight success in insurance sales and share their battle-tested wisdom. Learn why focusing on 3-4 core carriers trumps juggling 20 different contracts, and how this "less is more" approach can actually boost your earning potential. The hosts reveal their proven 80-15-5 carrier distribution strategy and explain why simplicity is the secret weapon for new agents. Key highlights: Why the first nine months are crucial for long-term success The truth about realistic earnings expectations How to build a sustainable carrier portfolio Tips for maintaining positive cash flow Strategies for handling rejection and staying motivated Whether you're considering a career in insurance or looking to optimize your existing practice, this episode delivers practical insights you won't want to miss. Tune in now to learn how to build a thriving insurance business the right way.
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What SPOOKS Agents out of Business? | Ep. 132
Discover how the very fears that hold some insurance agents back are the same drivers that propel others to success. In this compelling episode, Adam and Chris dive deep into the delicate balance between professional ambition and family life, illustrated through a powerful story of choosing between a $3,600 premium deal and Halloween trick-or-treating. Learn why delayed gratification and long-term thinking are crucial in insurance sales, exemplified by the inspiring story of legendary agent Ben Bowman. The episode tackles common misconceptions about the final expense insurance industry, offering practical strategies for: Overcoming rejection Building confidence through action Generating referrals effectively Managing commission-only compensation fears Whether you're navigating urban markets or mastering phone sales, this episode provides actionable insights for both new and experienced agents. Don't let the freedom and responsibility of the job "spook" you out of reaching your full potential - tune in to transform your fears into fuel for success!
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Creating Opportunities in Uncertain Times
Discover how insurance agents are turning industry disruption into opportunity in this compelling episode. Follow along as hosts Chris Smith and Adam Brsan share authentic insights into navigating the changing Medicare landscape, including Adam's breakthrough moment with his first Medicare Advantage enrollment – a moral victory that changed his entire perspective for the week. Key highlights: Proactive strategies for generating sales opportunities Leveraging community resources and existing policyholder relationships The power of persistence and stepping outside comfort zones Practical tips for controlling sales conversations The "takeaway close" technique for managing unproductive leads The hosts emphasize that success in insurance sales isn't about waiting for opportunities – it's about creating them. Whether it's reconnecting with lapsed policyholders or exploring underserved communities, there are always paths to growth for dedicated agents. Ready to transform your insurance business and learn proven strategies for sustainable success? Don't miss this energizing episode packed with actionable insights and real-world examples.
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The Peaks and Valleys of Medicare
# Record-Breaking Annual Enrollment Period: Insights from the Field 🚀 Discover why some agencies are seeing their sales double in this year's Medicare Annual Enrollment Period! In this eye-opening episode, industry veterans Nick and Chris, dive into the current state of AEP and what it means for insurance agents. Despite concerns about carrier commissions, the market shows remarkable strength with unprecedented engagement from Medicare prospects. The hosts share valuable insights on: - Why experienced agents shouldn't be surprised by current market conditions - The importance of adapting to evolving Medicare plan landscapes - Real-world examples of how formulary changes impact clients - Strategies for building a sustainable insurance business - The truth behind the "passive income" myth in insurance The discussion highlights the critical need for agents to think beyond immediate sales and focus on building scalable, resilient businesses in today's dynamic market. 🎧 Whether you're a seasoned professional or new to the industry, this episode offers invaluable perspectives on navigating the current AEP landscape. Tune in now to transform your approach to Medicare sales! Key Takeaways: • While there may be concerns about carriers not paying commissions, this does not seem to be a widespread issue in the current Annual Enrollment Period (AEP). • Carriers often adjust their offerings to manage production targets and costs, which can impact the evolving landscape of Medicare plans. • The importance of a service-oriented, business-savvy approach for insurance agents to build a sustainable enterprise in the face of the challenges and opportunities presented during the AEP.
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129
Getting Ready to Get Ready
Chris and Adam discuss how some agents fail because they are too afraid that they may fail that they never get started.
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Building Genuine Relationships
Adam and Chris emphasize the importance of building genuine relationships in the insurance industry over solely focusing on recruiting or making money. They believe strong relationships, fostered through open communication, knowledge sharing, and mutual support, can be immensely valuable without financial incentives. Their agency's culture encourages a collaborative, relationship-driven approach where people eagerly help and learn from one another The speakers highlight that by genuinely supporting and empowering their team, the business will thrive. They advocate for a positive, accountable culture where everyone is invested in each other's growth and success, rather than just trying to make money off people. Building a supportive, collaborative community in business through sharing knowledge and ideas, even without direct income generation, is key They acknowledge challenges in business relationships but emphasize working through them to deepen connections and grow. Honesty, transparency, and involving everyone in the process are crucial. The speakers stress the significance of valuing relationships, as they contribute to personal and professional growth, even during difficult transitions, and can provide valuable resources and increased income Building genuine relationships in the insurance industry, rather than solely focusing on recruiting or making money, can be immensely valuable without any financial incentives involved. Focusing on helping others succeed, rather than just pursuing personal financial gain, can lead to a thriving business as a result of a positive, accountable culture where everyone is invested in each other's growth and success. Being upfront and open, even when it's difficult, leads to better outcomes and fewer issues down the line, and involving everyone in the process, rather than having a top-down approach, is important for fostering a supportive and collaborative community in business.
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127
Self Employed's Journey to FulFillment
The hosts Adam and Chris discuss the importance of achieving work-life balance, especially for self-employed individuals and entrepreneurs - They emphasize the need to prioritize quality time with family and not miss out on important moments with children, even if it means some financial sacrifices - True success is not just about financial gain but creating meaningful connections and memories with loved ones - The challenge is balancing the demands of entrepreneurship and being present for key events in children's lives by rearranging work schedules when needed - Maintaining a consistent routine while being flexible is advised to be involved in children's growth and development - Planning schedules meticulously, including vacation time, and being disciplined with time off is important for productivity and work-life balance - Short-term sacrifices early on can lead to more freedom later in the entrepreneurial journey - A structured approach with planning ahead, especially around holidays and family time, helps avoid feeling overwhelmed - Self-employed individuals, especially in sales, may struggle with prioritizing family over work, straining relationships - Maximizing non-business hours for productivity and quality family time, even if working late at night, is key - Maintaining a positive mindset, perseverance, and embracing opportunities fully while carefully structuring responsibilities at work and home leads to a healthier balance Key Lessons: The importance of work-life balance for self-employed individuals, even if it means making some financial sacrifices. The need to prioritize quality time with family as a measure of true success, not just financial gain. The hosts' personal experiences and insights on achieving a healthy work-life balance as self-employed individuals.
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126
Dynamic Friday: Persevering through a tough week
In this episode, Adam talks about consistency in sales numbers week by week and how he persevered through a tough sales week.
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125
Fail-Proof your Fall
In this episode, the hosts Adam and Chris emphasize the importance of maintaining a consistent schedule and routine, especially during the fall season. They advise listeners to treat their work like a full-time career, delegate tasks when possible, and recognize that their current actions will affect their future outcomes. The key message is to respect your own schedule and be disciplined in order to thrive The hosts also discuss the value of setting appointments and goals, and not letting the earlier darkness disrupt one's productivity. They highlight the accountability and motivation provided by the team's daily morning call, which helps them start the day focused and energized to achieve their sales targets. Additionally, the speakers discuss the importance of having structure, systems, and community for insurance agents to succeed They encourage listeners to focus on their goals, overcome the fear of failure, and embrace the independence and potential that the insurance industry offers, while acknowledging that this career path may not be suitable for everyone. Furthermore, the speakers emphasize the importance of perseverance and resilience for new insurance agents, sharing the story of an agent who initially found success but then struggled when the job got tough. They highlight the value of their lead program, which provides new agents with support to overcome early obstacles Maintaining a consistent schedule is crucial, even during the fall season when many people tend to take more time off. Excessive time off can negatively impact productivity and financial stability, so it's important to treat your work like a full-time career. Delegating tasks and recognizing the long-term impact of your current actions are important strategies for thriving during the fall and beyond.
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124
Dynamic Friday: The One-Stop Close
This episode focuses on strategies for improving policy persistency and sales in the insurance industry. Key points: - Personally delivering policies or following up with clients within 30 days is crucial for retaining business. The host achieved a 93% persistency rate using this approach - Policy deliveries provide opportunities for referrals, upsells, and cross-sells. Meticulous record-keeping of client information is important to avoid issues. - Maintain a "lapse list" of potential clients to follow up with later Aim for consistency in sales with a minimum of $3,500 per week. - True Social Security billing can improve persistency and lead to better results. - Sales can be unpredictable, so persistence in finding new opportunities is key Closing sales on the initial visit is important, as follow-ups are often unsuccessful. - The speaker shares a recent experience of finding suitable life insurance policies for a client with significant health issues, highlighting the importance of exploring different options. - The key takeaway is to make the most of each interaction with a potential client, as there are no "be-backs" in this industry Being present and prepared for every sales opportunity is crucial. Achieving a 93% persistency rate by personally delivering policies or following up with clients within 30 days. The importance of staying connected with clients, especially in final expense and Medicare sales, to retain their business. The value of maintaining a "lapse list" to follow up with potential clients who have previously cancelled their policies.
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ABOUT THIS SHOW
Built Simple is the podcast for insurance agents seeking clarity in a complex field. Hosted by Adam Brsan, it delivers practical training, simplifying sales, client management, and growth strategies. Learn to master policies, boost efficiency, and thrive with actionable tips and real-world insights. Plus, discover how a simple approach to life enhances your work. Tune in to build a sharper, more successful career
HOSTED BY
Adam Brsan
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