Building Greatness with Les and Asher O'Hara

How can a father-son dynamic in a blue-collar business navigate modern technological advancements while maintaining traditional values?In this episode of Blue Collar BS we delve into the fascinating world of blue-collar business through the experiences of Les and Asher O'Hara. With Les being a seasoned entrepreneur and his son Asher bringing fresh, tech-savvy insights, they share their journey of blending old-school craftsmanship with cutting-edge technology. From the importance of aligning company values with recruitment strategies to leveraging social media for attracting younger talent, this episode is a treasure trove of practical advice and inspirational stories.Highlights:Bridging Generations: Learn how Les O'Hara, a Generation X entrepreneur, integrates the latest technologies into his businesses with the help of his millennial son, Asher, transforming traditional methods with new-age efficiencies.Family Dynamics in Business: Discover the unique challenges and benefits of working in a family-run business, especially in the blue-collar sector. Les and Asher discuss the importance of clear communication and mutual respect.Recruitment Reimagined: The episode highlights innovative strategies to attract younger generations into the trades. From leveraging social media to creating compelling company narratives, discover what really works in today's market.Adapting to Technological Advancements: Hear how Asher swiftly adapts to new software and digital tools, alleviating stress for his father and accelerating business processes—demonstrating the vital role of tech-savvy young talent.Practical Advice for Growth: Les and Asher share crucial insights into maintaining a constant recruitment process, emphasizing the need for a company to market itself not just to customers but to potential employees as well.The Future of Blue-Collar Work: Explore the potential of young entrepreneurs taking over established blue-collar businesses, revitalizing them with new energy and fresh perspectives. Connect with our Guests:AsherLinkedInLesWebsiteLinkedInLes’s Company Websites:The Contractor HuddleNorth Shore BrickWorkConnect with us:Steve Doyle:WebsiteLinkedInEmailBrad Herda:WebsiteLinkedInEmailThis podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrpOP3 - https://op3.dev/privacy