Building Hi-Beau... With Zhang Weijia, Next Generation Leader of Hi-Beau Group | Building Series Ep9

In this episode of The Building Series, we sit down with Zhang Weijia, the next-generation leader of Hi-Beau Group — Singapore’s largest NSF GMP-certified supplement manufacturer. Weijia shares her unexpected entry into the family business at 18, how she built a multimillion-dollar e-commerce arm from scratch, and what it really takes to balance the emotional weight of working with your parents.From navigating stagnant traditional channels to scaling into 15 markets and investing tens of millions into in-house manufacturing, this is a candid look at the mindset of a second-generation entrepreneur who thinks like a serial founder. A transformation story of Hi-Beau: inheriting a legacy and building new ones.Special thanks to our sponsor for this episode of The Building Series, OCBC. As Asia’s Best SME Bank, OCBC has been supporting thousands of serial entrepreneurs across Singapore, Malaysia, and Hong Kong since 2019. If you run more than one business, OCBC is the SME bank that connects them all, offering more interest across your business balances and dedicated relationship manager for all your companies. Start your journey with OCBC: https://www.ocbc.com/business-banking/smes/serial-entrepreneur?cid=segments%3ASerial%3ATactical%3AEngagem%E2%80%A6Follow us on our socials:Facebook: https://www.facebook.com/DollarsAndSenseSGTelegram: https://t.me/dollarsandsenseInstagram: https://www.instagram.com/dnssingapore/Listen to our podcasts on Spotify: https://open.spotify.com/show/6XkfHXOUXtFWfAWC7q0MwZ?si=c5ce4c58884a4fdbDon’t forget to subscribe to our e-newsletter to receive the latest updates from us: http://bit.ly/DNSxEnewsletter