Building Houses Like Tesla Builds Cars

Alexis Rivas is the co-founder and CEO of Cover. His problem is: How do you build houses in a factory, the way you build cars? And how do you do it so they're cheaper and better than a traditionally built house? Cover is following the Tesla model: starting with a high-end product but aiming for the mass market. "Nail it and scale it," he says.See omnystudio.com/listener for privacy information.