Building Houses Out of Grass w/ Josh Dorfman (Ep #48) episode artwork

EPISODE · May 8, 2026 · 59 MIN

Building Houses Out of Grass w/ Josh Dorfman (Ep #48)

from Curiosity Class · host jeffalbaum

A former Weyerhaeuser executive told Josh Dorfman his company would never matter. Now the largest homebuilder in America just ordered 10 million of his panels — made from grass, not trees.Josh Dorfman is the founder and CMO of Plantd, a building materials company using perennial grass that grows 10x faster than trees to make structural panels for homes. He's also the creator of The Lazy Environmentalist (Sirius Radio show, two books, a Sundance Channel TV series) and host of the Supercool podcast.What you'll take away:Why the material your house is built from is literally "the most crappy thing that meets code" - and what replaces itHow a SpaceX life-support engineer, a Craigslist treadmill, and a pickle barrel became the origin story of a climate tech companyThe reframe that changed Josh's entire career: selling environmental solutions by never talking about the environment🔗 Links mentioned:Plantd: https://plantdmaterials.comSupercool podcast: https://getsuper.coolBook: Codename Helene (historical fiction / leadership)📬 Follow Curiosity Class:YouTubeSpotifyApple PodcastsLinkedInInterested in sponsoring? [email protected]

A former Weyerhaeuser executive told Josh Dorfman his company would never matter. Now the largest homebuilder in America just ordered 10 million of his panels — made from grass, not trees.Josh Dorfman is the founder and CMO of Plantd, a building materials company using perennial grass that grows 10x faster than trees to make structural panels for homes. He's also the creator of The Lazy Environmentalist (Sirius Radio show, two books, a Sundance Channel TV series) and host of the Supercool podcast.What you'll take away:Why the material your house is built from is literally "the most crappy thing that meets code" - and what replaces itHow a SpaceX life-support engineer, a Craigslist treadmill, and a pickle barrel became the origin story of a climate tech companyThe reframe that changed Josh's entire career: selling environmental solutions by never talking about the environment🔗 Links mentioned:Plantd: https://plantdmaterials.comSupercool podcast: https://getsuper.coolBook: Codename Helene (historical fiction / leadership)📬 Follow Curiosity Class:YouTubeSpotifyApple PodcastsLinkedInInterested in sponsoring? [email protected]

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Building Houses Out of Grass w/ Josh Dorfman (Ep #48)

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Powering the Middle TJ Wilde The podcast that celebrates the backbone of America, our middle class and small businesses. We dive into the challenges that harm consumers. Threaten businesses and undermine our economy. How do we blend timeless values and traditions with modern technology to secure a brighter future? Come explore how middle class values and small businesses can keep driving the economy, creating jobs, and offering the American dream Growth Triggers Luis Diaz Discover how to use your podcast to generate leads, sales, and influence in any market.On this show Luis shares his best tested and proven secrets, tips, and strategies from launching over 300 podcasts in over a dozen different niches and generating over 59 Million Downloads for his clients.Learn how to increase your podcast listenership, create multiple new revenue streams with your podcast, sell more of your core offer and build a show that gives you leverage and authority in your space. From picking the right monetization strategy for your podcast to learning how to position your podcast in a crowded market on Apple and Spotify; this is show is the ultimate marketing and sales resource for online business owners who want to know what works with podcasting.Get in touch over on Instagram <a target="_blank" rel="noopener noreferrer nofollow" class="link" href="https://www.instagram.com/luisr Luxury Event Planning Services Casey-D Smith Experience world-class luxury event planning services in the UAE with Gear Up Events. Our expert team specializes in creating unforgettable corporate events, product launches, executive retreats, gala dinners, and exclusive private celebrations tailored to your vision. From concept development and venue selection to logistics, entertainment, and on-site management, we handle every detail with precision and creativity. Based in Dubai, we deliver seamless, high-end experiences across the UAE, combining innovation, elegance, and flawless execution. Whether you’re hosting a high-profile corporate gathering or a prestigious private event, Gear Up Events transforms your ideas into extraordinary moments that leave a lasting impression on every guest.Hosted on Ausha. See ausha.co/privacy-policy for more information. The Neurodiversity Business Podcast Sara Kedge A renowned DEI Design Thinking Strategist, Coach and Trainer, Sara Kedge blends curiosity and playfulness with deep cross-functional knowledge. She prides herself on helping teams move out of stressful dysfunction to create human-focused workplace cultures where critical thinking – and people – are encouraged and valued. Sara carries the collective experience of the neurodivergent community into the solutions she co-creates with her clients. As the founder and curator of How 2 Entrepreneuro, an online community supporting neurodivergent entrepreneurs.In this podcast, she and her guests explore Neurodiversity, Entrepreneurship, and the challenges Neurodiverse people face trying to fit into a Neurotypical world.

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This episode was published on May 8, 2026.

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A former Weyerhaeuser executive told Josh Dorfman his company would never matter. Now the largest homebuilder in America just ordered 10 million of his panels — made from grass, not trees.Josh Dorfman is the founder and CMO of Plantd, a building...

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