Building Houses Out of Grass w/ Josh Dorfman (Ep #48)

A former Weyerhaeuser executive told Josh Dorfman his company would never matter. Now the largest homebuilder in America just ordered 10 million of his panels — made from grass, not trees.Josh Dorfman is the founder and CMO of Plantd, a building materials company using perennial grass that grows 10x faster than trees to make structural panels for homes. He's also the creator of The Lazy Environmentalist (Sirius Radio show, two books, a Sundance Channel TV series) and host of the Supercool podcast.What you'll take away:Why the material your house is built from is literally "the most crappy thing that meets code" - and what replaces itHow a SpaceX life-support engineer, a Craigslist treadmill, and a pickle barrel became the origin story of a climate tech companyThe reframe that changed Josh's entire career: selling environmental solutions by never talking about the environment🔗 Links mentioned:Plantd: https://plantdmaterials.comSupercool podcast: https://getsuper.coolBook: Codename Helene (historical fiction / leadership)📬 Follow Curiosity Class:YouTubeSpotifyApple PodcastsLinkedInInterested in sponsoring? [email protected]