Building in Public

This week on The REWORK Podcast, host Kimberly Rhodes chats with 37signals' CEO and co-founder Jason Fried about the practice of openly sharing what the company is working on, inspired by his recent teaser videos for an upcoming product, Fizzy. Jason explains why building in public fosters connection, clarity, and curiosity.Key Takeaways:00:12 – The company's history of sharing teasers and early product previews05:40 – The biggest risk in sharing previews13:30 – Design review videos with programmers and designers15:46 – Today’s transparency echoes former “Building Basecamp” workshops18:14 – Anyone close to the product can lead a sneak peekLinks and Resources:“First Preview of Fizzy” from Jason Fried on LinkedInAnother Fizzy demo from Jason Fried on LinkedIn“Fizzy Teaser” from Jason Fried on XRecord or upload a video question for Jason and DavidGet Basecamp for free at Basecamp.comBooks by 37signalsHEY World | HEYREWORK podcast merchThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X