Building in Public #2: Alex Judd (CEO) & Zack Estes (COO)

Information isn’t the gap between failure and success—action is. Path for Growth’s 1-on-1 coaching helps you create a plan and execute on what matters most for your business. Apply today at pathforgrowth.com/coaching.Operationalization helps you create clarity about what success looks like and properly equip each person on your team to reach it. In this episode, Alex talks with Path for Growth’s COO, Zack Estes about the four-step process they’ve used to operationalize the business. They also discuss the importance of finding partners who agree with your definition of excellence and explain how responsibility can lead to greater freedom in work and life.  What is operationalization, and why are you passionate about it? (2:42) Why was operationalization the logical next step for Path for Growth? (6:27)  How do you define excellence? (11:42)  By operationalizing, you can succeed at the details without stressing over them (22:11)  Operationalization is a four-step process (25:19) 1. Standardize your processes and outcomes (25:58) 2. Document your standards (31:22) 3. Evaluate work by consistently comparing it to the standards (38:28) When does it make sense to abandon standards? (43:37) 4. Improve the standards over time (48:25) How can someone get started with operationalization? (49:20) What does maintenance mean to you in this phase of life? (52:45) Why is responsibility a vital part of freedom? (1:03:20) What are you most excited about? (1:11:23) Path for Growth MembershipPath for Growth One-on-One CoachingSign up for the Worth it Wednesday EmailJoin Path for Growth on Instagram and Facebook If you’re ready to move beyond just gathering information and start executing on what truly matters, Path for Growth’s 1-on-1 coaching can help. Apply now at pathforgrowth.com/coaching.