Building in Public is Overrated | Hot Takes That Will Change How You Think about GTM

Most GTM advice sounds great…until you try to execute it.This episode is a compilation of the spiciest, most controversial takes from our first 10 episodes of In The Trenches. These are the kind of opinions that don’t make it into LinkedIn posts or VC decks.🎧 In this clip show, we break down the ideas that challenge how most people think about building revenue:Why VCs, founders, and operators live in completely different realitiesWhy ABM without signals is just spamWhy RevOps ≠ tooling...and so much more[Key Chapters]00:28 - How VC's and GTM operators actually work together04:19 - Product hot takes from the GTM perspective10:13 - How to get started on talking about GTM on LinkedIn10:45 - Hot takes on sales tactics (outbound, ABM)12:14 - Advice for some of the hottest growth and marketing functions (RevOps and PMM)👥 Featuring insights from:Stefan Ross (ex-Celonis, Pigment | Co-founder, CG Partners)Yannick Marlot (Mooncard, ex-Aircall)Jaap Boven (Smartly, ex-charles)Arnon Shimoni (ex-Paid, now Solvimon)Emilio Turco (n8n, ex-Algolia)Jay Mirpuri (Light)Daniel Rotaru (Qevlar)Alexia Charbonnier (Pivot, ex-Pennylane)Hande Kahraman (ex-DataSnipper)If you’re a:Founder hiring your first GTM teamEarly operator trying to make sense of chaosOr someone tired of polished “playbooks”This episode is for you.🔔 Subscribe for new episodes every Wednesday, 8:30AM CET