Building in Public: The Business Asset You're Not Using Yet

Fifteen years ago, we had no idea who was behind the brands we used. Today, the game has changed — and your online presence can be one of your biggest business assets.Building in public lets you attract future customers before your product even exists, test product-market fit without heavy investment, and connect with exactly the right people at the right time.In this episode, we sit down with a founder and a communications expert who have both built their online brands with intention — to talk strategy, missteps, and everything in between.***Contact us: Email: [email protected]***Website: https://www.auroratechaward.com/?utm_source=podcast_description&utm_medium=podcast&utm_campaign=women_in_the_building_271125***Linkedin: https://www.linkedin.com/company/aurora-tech-award/***Instagram: https://www.instagram.com/auroratechaward***This podcast is produced by Libo/Libo studio