Building India's fastest growing new-age, values-driven vegan skin care & beauty brand - Shankar Prasad founder of Pureplay Skin Sciences

‘One piece of advice I will give is this - listen to the consumer , listen to the consumer, listen to the consumer , everything flows from that, if that’s not part of you equation then your starting at the wrong place - Shankar Prasad. Today I speak to Shankar Prasad, Founder, Pureplay Skin Sciences.One of indian fastest growing vegan & grooming brands. He has over 20 years of creating and building consumer goods india. So in this podcast we talk about his iterative design process, his research , his pricing strategy , using social media influencers, the Skin care for men market, taking calculated risks, advice on building your own consumer goods brand and learn how to improve your communication skills. And finally some warren Buffett chat as well so please enjoy the show. In this conversation we also talk about: Starting out as a chemical engineer. Leaving corporate life and going it alone. Why vegan? Bring inspired by the goodness of nature, and & doing good Online & offline selling strategies Understanding want goes on in the west ,will likely happen in India Social media advice - Earn your place at the table. Launching skin care products for men & size of market. Favourite brands and why. Thoughts & experiences on using Youtube video for marketing & advertising. and much more P.S Skillshare is an online learning community with thousands of classes in design, business, tech, and more. Anyone can join the millions of members in our community to learn cutting-edge skills, network with peers and discover new opportunities. Try Premium free for 2 months and access all my classes! https://www.skillshare.com/r/user/neilpatel P.P.S You're going to love CreativeLive! Online classes in photography, art, design, craft & DIY, marketing, business, and entrepreneurship. Available on-demand 24-7. Use my link to take $15 off your first CreativeLive class of $25 or more! https://refer.creativelive.com/s/Neil108 music by Punch Deck. https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV The Indian Startup Show is hosted and produced by Neil PatelConnect with me: https://www.linkedin.com/in/neilpatel2/If you enjoyed this episode, please subscribe, leave a review, and share it with someone who needs to hear it.Listen and Subscribe to More Episodeshttps://www.indianstartupshow.com/Music by Punch Deck.https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV