Building Influence with a B2B Content Marketing Agency Expert

Most leaders mistake visibility for volume, and that confusion is costing them. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney sits down with Heather Kernahan, global CEO, founder, investor, and author of Unstuckable, to take on what strategic visibility actually demands from leaders who want to grow a business, not just a following. Kernahan brings 25 years of scaling businesses through transformation, as well as mergers and acquisitions. She currently leads The Content Bureau, a B2B content marketing agency whose clients include Google, Workday, and PayPal. Focusing on what your target audience actually needs is more critical than maintaining a full content calendar. Posting consistently, staying active, and keeping volume high means very little if the content is built around internal assumptions instead of real audience demand. The idea of moving away from generic and toward what’s actually true for people isn’t just a marketing principle. It’s a human one. "If you are out there talking generically to everyone," Kernahan explains. “Then you're not reaching anyone." Women in business are turning down stages, sitting on books, and waiting for the right moment that never quite arrives, and Kernahan is not interested in accepting that as a cultural constant. She has spent years working one-on-one to find the specific thought that stops each person and dismantle it, which means the hesitation is rarely about readiness and almost always about something else entirely. What that something is, and what it takes to move past it, is exactly what makes this worth listening to. Music written and performed by Leighton Cordell. Sponsors:Tired of generic marketing firms that don't get market research? Say hello to Little Bird Marketing, the revenue generation company of choice for the market research industry. Our "peeps" understand market research inside and out. We know your buyers, craft meaningful messages that move them to buy, understand the competitive landscape and where you fit in the market. We get the industry - from qual/quant to emerging technologies. Why settle for getting the job done when you can soar with marketing that drives real revenue? Click here to get started. Priscilla McKinney here! I am very excited to tell you about my book:  Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.