Building KIP, purpose-driven brands & the art of disconnecting | Shaun Traynor from KIP

Shaun Traynor has spent 20 years in fitness and wellness: from sales manager to CEO. He’s seen every trend come and go. But now he’s building something different: KIP (Keep it Peaceful), a brand redefining how the world disconnects and prepares for sleep.In this episode, Shaun and I get raw and honest about:The emotional rollercoaster of building a purpose-driven brand;Why sleep and disconnection matter more than ever;Lessons from failure (and why they teach more than the wins);How to balance purpose and profit without losing your soul;What it really feels like to start over after 20 years at the top;This is not a highlight reel. It’s an open, no-bullshit conversation about the reality of building brands that actually matter.If you’re a founder, CEO, brand manager, or community builder trying to create something meaningful: You’ll want to hear this one.