Building Leaders, Advocates, and Success w/Brian Covey | Ep. 19

Send us Fan MailIn this powerhouse episode of The MLO Project, Frazier and Michael sit down with mortgage leader, speaker, and coach Brian Covey for a raw conversation on what it really takes to lead, inspire, and win in today’s mortgage market.Fresh off his move to CrossCountry Mortgage, Brian opens up about leadership, personal branding, and the power of storytelling to build trust and long-term advocates—not just one-time closings.He shares his tactical playbook for hitting massive goals, growing your influence, and creating a career that’s aligned with who you are—not just what you do.Hit play and get ready to take notes—this one’s loaded with real talk, real strategies, and real inspiration.00:00 Introduction and Banter01:25 Introducing the Special Guest: Brian Covey02:42 Brian Covey's Career Journey and Insights07:27 Strategies for Success in the Mortgage Industry10:23 Tactical Approaches to Leadership and Recruitment15:00 Content Strategy and Personal Branding17:41 The Power of Reintroduction18:11 Attracting the Right People19:05 Definite Purpose and Content20:07 Unique Value and Personal Branding21:37 Building Relationships and Networks25:15 Creating Advocates and Telling Stories26:34 The KNOW Framework for Loan Officers31:43 Final Thoughts and Wrap-UpJoin our HighLevel Facebook GroupTMP is presented by: Empower LOConnect with us at [email protected]