Building Leelo Active into a Multimillion-Dollar Brand with Sean Meyer

Sean Meyer is one of the co-founders of Leelo Active, a luxury athleisure label created to inspire women to be adventurous, bold and beautiful inside and outside of the gym. Sean talked about his background, the company's origins, overcoming challenges through Covid 19, learning through trial and error, marketing strategies and what comes next for the brand. Leelo Active - https://leeloactive.com/ Follow Sean - @Sean_meyer If you enjoyed the podcast, please subscribe, share, follow and review! Follow the podcast TikTok - ⁠⁠⁠⁠⁠⁠⁠⁠⁠@itsallaboutthegrey⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠@itsallaboutthegrey ⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠@itsallaboutthegrey⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠@itsallaboutthegrey⁠⁠⁠'⁠⁠⁠⁠⁠⁠ X - ⁠⁠⁠⁠⁠⁠⁠⁠⁠@allbboutthegrey⁠⁠⁠⁠⁠⁠⁠⁠ Chapters: 00:00 Introduction  01:03 Sean’s Journey: From Construction to Modelling To Activewear  02:47 Founding Leelo Active 04:51 Challenges and Successes in Business 07:08 Scaling and Marketing Strategies 14:42 Balancing Business and Personal Life 18:20 Smart Investment Strategies 18:39 Leveraging Loss Leaders 20:31 Customer Feedback and Word of Mouth 23:36 Managing Business Growth 25:59 Leadership and Company Culture 30:57 Tips for Growing an E-commerce Business 33:27 Conclusion and Final Thoughts About the show: Educating the real s#!t about business. It’s easy to manage the black and white, the art is managing the grey.