Building Long-Term Customers through the Lens of a Sales Team with Andy Jonak of Vicom

With almost 30 years of experience in the IT field, the majority of which was spent in sales, Andy Jonak isn’t your average marketer.  As Director of Marketing at Vicom, an IT solutions provider that services enterprise firms, Andy approaches everything in his work with the perspective of the sales team in mind.  To strengthen Vicom’s thought leadership and expertise, Andy leverages data from internal subject matter experts and members of the sales team to give customers exactly what they're looking for. After all, he points out, “They’re talking to the customers on the front lines, talking to our customers and our prospects each and every day.”  It’s thanks to these experts that Andy’s team can produce quality content across Vicom’s digital marketing channels — but that's only one piece of the company’s overarching marketing strategy.  On this episode of Tech Qualified, Andy talks about how he approaches marketing in a highly competitive B2B market where differentiating factors can be few and far between.  Andy also shares why he sees telemarketing as the "unsung hero" of marketing, how he nurtures prospects into loyal customers and the unique insights he leverages to establish Vicom as an expert in the IT space.This episode is produced by New North.  New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis. With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision.