Building Longer, Healthier Lives for Dogs with Arterra Pet Science

Joins us as we sit down with Jonathan Willbanks, Founder and CEO of Arterra Pet Science, to explore how one rescue dog inspired a movement to redefine pet supplements. Jonathan shares the science behind Arterra’s innovative approach, the hurdles of formulating a pet supplement, and the breakthroughs that made it all possible. Along the way, he offers candid insights on resilience, entrepreneurship, and why integrity is essential for long-term success. Whether you’re a pet owner, veterinary professional, or entrepreneur, this episode delivers practical lessons in science, longevity, and mission-driven leadership you won't want to miss.Helpful Links🐶 Learn more about Arterra Pet Science here.📖 Read more about the cutting edge of canine longevity in Pet Food Processing magazine: https://www.petfoodprocessing.net/articles/18191-canine-longevity-emerges-as-next-frontier-in-pet-supplementsCheck out Blockbuster, an award-winning podcast produced by Jonathan!