Building Loyalty Programmes For Restaurants With Hugo Op Den Dries, Head Of Partnerships with Piggy

🎙️ Exciting news! 🎉I'm thrilled to announce the release of our latest episode on the Stacked⁠⁠ podcast! 🔬In this episode, we had the pleasure of speaking with Hugo Op den dries, Head of UK partnerships at Piggy. 🐷🇬🇧 Hugo shared some incredible insights and three key takeaways that I want to share with you all. So grab a cup of coffee ☕ and get ready to dive into the world of technology and loyalty programmes!🔑 Takeaway 1: Start Small and Collect Customer Information Hugo emphasised the importance of starting small when implementing a loyalty programme. He advised listeners to focus on collecting and organising customer information. This allows businesses to gain valuable insights and build a strong foundation for their loyalty initiatives. Whether you're a small cafe or a multi-site group, this approach can help you kickstart your loyalty programme and make data-driven decisions.🔑 Takeaway 2: Integrations Are Key Integrations play a crucial role in maximising the potential of loyalty programmes. Hugo highlighted how seamless integrations with POS systems and order and pay platforms can enhance the overall customer experience. He also mentioned that the quality of integrations has improved over time, making it easier for businesses to access and leverage these integrations. So, if you're looking to level up your loyalty game, exploring integrations should be on your to-do list!🔑 Takeaway 3: Baby Steps and Onboarding Hugo shared valuable advice for businesses that have struggled with implementing loyalty programmes. He suggested taking baby steps and having clear conversations during the onboarding process. By starting with small, achievable goals, businesses can gradually build momentum and iterate on their loyalty strategies. Hugo also emphasised the importance of seeking feedback and knowledge from experts in the field, like the team at Piggy.I hope you find these takeaways as insightful as I did!