Building Marketing Teams and Certifications From Scratch with Beth Wanner, Senior Director, Product Marketing & Brand Strategy at Uberflip

In this episode, Bruce sits down with Beth Wanner, a super marketer hailing from Saskatchewan who takes her history of public education marketing and communications all the way to Uberflip, a content experience platform for B2B marketers. We joke about our shared background in Telecoms (me selling crappy cellphones, her as a VP marketing for IQMetrix LOL) From a marketing side, we talk about how to get marketing a seat at the table, some of the latest product marketing trends that lead Uberflip to create their new tool, Sales Assist and much more on the team-building side of marketing. Beth is an incredibly disciplined intrapreneur; with many opportunities in her time and certainly the pedigree to start something on her own, I asked her what she would start if she had the money. Without a great answer, she bowed out, showing great restraint. The world is excited, holding their breath for what Beth will do next.  For now, she's crushing Product Marketing and Brand at Uberflip. Discover Uberflip Academy: https://academy.uberflip.com/ and check out Sales Assist on Uberflip! If you're a great marketer looking for their next role, give Beth a shout as she's always looking for great marketing talent for her team: https://www.linkedin.com/in/bethwanner/