Building Media with Meaning: Michael Sandoval on Muse TV, Loss, and Latino Storytelling

In this episode, Maria Shapley sits down with Michael Sandoval, CEO of Sand Rose Media, to explore his journey through media, leadership, and purpose-driven storytelling.Michael shares the deeply personal experience that inspired him to create Muse TV, a media company born out of loss and built on resilience. He opens up about navigating the challenges of launching and sustaining a media brand during the pandemic—and how Muse TV differentiated itself through strong work ethic, meaningful relationships, and a highly successful intern-to-career pipeline.The conversation also dives into the future of media, including Muse TV’s vision to build a network dedicated to amplifying Latino stories, the importance of audience analytics in modern storytelling, and innovative formats like 360 video. Michael also announces the launch of his new podcast, Started News by Muse, designed to spotlight founders, creators, and emerging voices.This episode is a powerful look at how intention, adaptability, and community can shape the next generation of media.