Building Mental Muscle: Coaching Student-Athletes to Overcome Self-Doubt with Tony Everet

In this episode of Founders Future, with host Milan Kohut, we meet Tony Everett, the founder of My Personal Best Coaching. Tony shares his journey from coaching youth soccer to launching his own venture focused on the critical, yet often overlooked, mental game for student-athletes. He discusses his "Champion's Blueprint" approach, which helps young athletes overcome self-doubt, perfectionism, and limiting beliefs to build confidence, resilience, and mindset mastery both on and off the field.Tony delves into the structure of his coaching programs, which uniquely involve both the student-athlete and their parents to create a supportive ecosystem. He opens up about his marketing strategies, the challenges of time management as a solopreneur, and his profound philosophy on building a business driven by intrinsic motivation and the desire to serve, rather than just chasing revenue targets. This is a compelling conversation about aligning your business with your core values to create lasting impact.