Building Mielle: Purpose Before Profit with Monique Rodriguez

Send us Fan MailMonique Rodriguez, founder and CEO of Mielle Organics, joins Skin Anarchy to trace her path from labor and delivery nurse to textured hair care leader: bootstrapping through millions in debt, protecting the brand's DNA through the P&G acquisition, surviving a viral moment, and where textured hair innovation goes next.Who is Monique Rodriguez? A former labor and delivery nurse who bet on herself. "I literally built mine from the ground up by bootstrapping."How did she build Mielle as an inclusive brand? By solving for a category, not a demographic. "Textured hair has no specific culture, race, ethnicity... I really wanted to be inclusive of all."What does bootstrapping actually mean? "It means that you're making payroll and you're paying other people before you pay yourself." Mielle ran two to three million dollars in debt.How do you know whether to pivot or push forward? Read the business honestly, not emotionally. "I knew that we were holding on to something special... it was time for me to keep pushing forward."How did she get investors and her team to believe? Data and character. A Berkshire investor backed the founders for their humility and willingness to ask questions. "You can't teach that."How do you choose the right investors? Separate your identity from the company. "You can't have an emotional attachment to the brand if you are wanting to take on investors... it's really the customer's brand."How did Mielle protect its DNA through the P&G acquisition? By putting it in writing. "Yes, we're selling you the company, but the sole DNA of the brand shall not be touched."How should a brand handle going viral? Treat it as exposure, not a foundation. "Having a viral moment can be very powerful, but it's also very temporary."Where is textured hair care headed? Toward wellness and scalp care. "Textured hair will continue to be the majority," with innovation moving to a holistic, education first approach.What advice does she have for founders building beyond a label? Start before you feel ready. "The biggest difference between people who dream and the people who build is that the builders take action."Would she do anything differently? Nothing. "All of the mistakes and bad decisions that we made were all a part of the learning lessons."Listen to the full episode with Monique Rodriguez of Mielle Organics on Skin Anarchy, available wherever you get your podcasts.Shop Mielle OrganicsDon’t forget to subscribe to Skin Anarchy on Apple Podcasts, Spotify, or your preferred platform.Reach out to us through email with any questions.Sign up for our newsletter!Shop all our episodes and products mentioned through our ShopMy Shelf!Support the show