Building Momentum for 2026: How Smart Marketing Fuels Cannabis Operator Growth

Building Momentum for 2026: How Smart Marketing Fuels Cannabis Operator GrowthIn the first episode for 2026 of Under the Microscope with Jenny, host Jenny Germano welcomes Cassie Tomaselli, Founder and Creative Director of Tomaselli Media and The Green Room, to discuss the critical role of a brand voice and effective marketing strategies for cannabis operators. They delve into the unique regulatory challenges faced by cannabis businesses across the US market, the importance of balancing educational versus promotional content, and innovative ways to build a strong personal brand and thought leadership in the industry. The conversation covers practical tips on email marketing, utilizing social media responsibly, supporting cannabis media, and leveraging trade shows and events effectively. Tune in to learn more insights as Jenny and Cassie emphasize the value of authentic storytelling and creating a community-centric approach to engage audiences.📺 Watch Full Video: https://youtu.be/RkCgbROa9Y4🎧 Listen: https://underthemicroscopewithjennygermano.podbean.com✏️ Subscribe: https://www.youtube.com/@UnderTheMicroscopewithJenny