Building Momentum: Sven Thiele on Grassroots Marketing, Industry Challenges, and the Future of Cycling

In this conversation, Sven Thiele discusses the current state of the cycling industry with Pedro Couto Lopes, focusing on where companies should prioritize their spending to enhance brand visibility. They explore the importance of grassroots marketing, community loyalty, and the evolving role of content creators. The discussion also touches on the tailwinds and headwinds facing the industry, including the impact of COVID-19 and the agility of smaller brands. Personal insights into performance and reflections on the cycling community, particularly women's cycling, are shared, culminating in a thought-provoking question for the next guest. The Ride To Success Podcast LIVE recording from Rouleur Live This series is a collection of candid interviews with some of the cycling industry's most influential leaders, creators, and innovators. Limited series – 11 episodes   Links to the podcast: Spotify: https://open.spotify.com/show/2XhcMcW28Tuk7Vr4XK47TL Apple Podcasts: https://podcasts.apple.com/us/podcast/ride-to-success/id1726829754 YouTube: https://www.youtube.com/channel/UCtzjN9DhQi18kpAl-h6fuMA - Social Links to Ride to Success: Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/ Instagram: https://www.instagram.com/_ridetosuccess/ LinkedIn: https://www.linkedin.com/company/ridetosuccess/ - Thanks for listening