Building More Than Landscapes: How The Weller Brothers Scaled with Purpose

This week on Trades Talk, host Justin White sits down with Cole Weller, co-founder of Weller Brothers Landscape Professionals, a company that started as a high school side hustle and grew into a multi-branch, multi-million dollar business serving the Midwest. Headquartered in Sioux Falls, South Dakota, Weller Brothers now employs over 200 people and operates in Rochester, Minnesota and Des Moines, Iowa. The company offers a full range of services, from commercial and residential maintenance to residential construction, and recently expanded into pool construction and service—now accounting for nearly 20 percent of their revenue. In this episode, Cole shares: • How becoming a father shifted his approach to business and growth • Why the team prefers greenfield expansion over large acquisitions • What it takes to survive the early challenges of new markets • How they maintain premium pricing by delivering exceptional quality and communication • The company’s deep investment in career growth and maintaining a strong internal culture Cole also reflects on the personal milestone of buying a home that was one of the first lawns he ever mowed as a teen. If you’re looking for real talk on scaling, team building, and staying grounded through growth, this episode is a must-listen.