Building MOROCCANOIL with Co-Founder Carmen Tal

Moroccanoil, the globally renowned brand known for its luxurious hair and beauty products, is enriched with the nourishing benefits of Argan oil, which is harvested in the Atlas Mountains of Morocco. Born from Carmen’s experience with a hair treatment while traveling, she knew she had to share this with the world. With a commitment to providing high-quality, sulfate-free hair care products, Moroccanoil has become a favorite amongst salon professionals and consumers alike, promoting healthy, shiny, and manageable hair. The brand's iconic Moroccanoil Treatment has achieved cult status, instantly transforming and revitalizing hair with its lightweight and non-greasy formula. What began over a decade ago as a single, revolutionary product that pioneered a new category in the beauty industry has grown into a full line of hair, body, and professional haircolor products, all infused with their signature argan oil.In this episode, Carmen also discusses:Moroccanoil’s effort with sustainability using mainly glass containers and using as little plastic as possible How Moroccanoil gives back to the community, including providing scholarships to educate women for careers in the hair industry The marketing behind the brand, and what has worked for the company over timeHow Carmen balances running a multi-million dollar brand with her everyday life, as well as how she believes in exercise, meditation, spending time with family, and a healthy dietWhat is next for Moroccanoil, including some product launches We hope you enjoy this episode and gain valuable insights into Carmen’s journey and the growth of Moroccanoil. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.Be sure to check out Moroccan Oil at  www.moroccanoil.com and on Instagram at @moroccanoilThis episode is sponsored by AdNabu.AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code GLAMANDGROW20 for 20% off.This episode is sponsored by Shopify.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glamThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co