Building New Patient Bases and Revenue, Customer by Customer

Health care marketing still lags behind other industries, but that gap is starting to close as providers adopt more targeted, data-driven approaches. In this interview, Ty Allen, President of Patient Experience & Growth at RLDatix, explains how machine-learning–based “pinpointed marketing” helps hospitals and practices identify the right patients to reach, improve schedule utilization, and protect revenue in an era of margin compression. Allen also shares why these tactics are gaining traction across health systems—and how AI and web search are reshaping how patients choose where to seek care.