Building Oiselle While Racing at the Elite Level with Robin Vieira Brower

In this episode of the Après Business Podcast, host Rebecca Babicz sits down with Robin Vieira Brower, Professional Runner and Marketing Director at Oiselle, the women-owned performance running brand, to explore how Oiselle is redefining what a modern women’s running brand looks like.Robin Vieira Brower shares how she balances competing as a professional athlete while leading marketing strategy at Oiselle — a brand founded in 2007 to advocate for women in sport and build performance apparel designed specifically for women’s bodies. Together, Rebecca Babicz and Robin Vieira Brower discuss Oiselle’s growth strategy, its evolution through the pandemic, the shift between wholesale and direct-to-consumer (DTC), and why community-driven marketing is reshaping the running industry.