Building on Let's Go Build with Team WRLA (s2e04)

Let's Go Build is WRLA's signature program to help recruit new talent into the Lumber and Building Materials industry. Promotion of this program kicked off last year with a public awareness campaign in newspapers, magazines, podcasts, and social media. Now, in 2024, we're taking this program to the next level as we head out on the road for a series of Career Fairs and school information sessions, as well as offering our members access to our all-new Job Board. Chris Allinotte and Matthew Lucek, two members of the WRLA team leading the way on the Let's Go Build Program, join Liz to talk about the past, present, and future of this exciting campaign, and what it means for the LBM industry!