Building Outdoor Brands That Last with Jon Howard | The Marketing Factor Podcast

from The Marketing Factor, by Cobble Hill · host Marketing Factor

In this episode, Austin Dandridge talks with Jon Howard, founder of JoHo & Co. and longtime outdoor industry marketer, about what it takes to build enduring brands in today’s crowded DTC landscape. From shifting outdoor storytelling beyond product specs to developing data-driven customer personas, Jon shares how to align teams, leverage community marketing, and balance wholesale with DTC growth. They unpack post-COVID trends, influencer credibility, evergreen campaigns, and why clarity—not constant chasing—drives long-term success.

Episode metadata supplied by the publisher feed · Published Oct 28, 2025

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Building Outdoor Brands That Last with Jon Howard | The Marketing Factor Podcast

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