Building Petal Pregnancy: A Flushable Test Redefining Privacy in Women’s Health

What if a pregnancy test put privacy first? Co-founders Vicki Schenkel and Angie Ibrahim share how Petal Pregnancy is building a flushable pregnancy test to bring dignity, discretion, and better design to one of the most intimate moments in women’s health. We get into the real founder journey: mapping a broken aisle at retail, running 100+ validation calls, partnering with Western’s Ivey MBAstudents for research, joining accelerators (and winning Tree Frog Accelerator’s pitch competition), and confronting R&D and manufacturing realities without losing momentum. You’ll hear how lifelong best friends became co-founders, how they translate feedback from both women and maleinvestors, what they learned about regulatory, IP, and unit economics, and why community matters when you’re pushing through setbacks. If you care about femtech, privacy, andbuilding from zero to one, this one’s for you.Stay connected with #behindthebusiness : 📱 Instagram: https://instagram.com/behindthebiz_pod📱 LinkedIn: https://www.linkedin.com/company/behind-the-business-podcast/