Building PowerShack: How Two Wholesalers Took Over TikTok

Steve and Frank from PowerShack join Will and Jay for one of the most entertaining episodes yet.From running a small Essex wholesaler to becoming viral TikTok stars, the lads from Blackwall Electrical Supplies talk openly about business, burnout, buying groups and the power of social media in the electrical trade.🟢 How PowerShack built a following by mixing humour with hard graft⚫️ Why old school wholesaling is changing faster than anyone expected🟢 What manufacturers and contractors can learn from social media⚫️ Why buying groups like the EIB are changing the game for independentsIt’s real talk from the trade’s new generation of wholesalers who aren’t afraid to mix banter with business.🎙 Hosted by Will Winter and Jay Whyte🎧 Sponsored by C A U K – trusted test and measurement solutions built for professionals📩 Sponsorship and guest enquiries: [email protected]#TorqueUpPodcast #PowerShack #Electricians #Wholesalers #ElectricalIndustry #CAUK #TradesTalk #ElectricalLife #TikTokElectricians #UKConstruction #Navitas⏱️ Chapters00:00 Intro and sponsor read – Chauvin Arnoux01:00 The long drive from Essex and car crash stories04:00 How Blackwall Electrical Supplies became PowerShack06:00 Family business roots and early wholesaling days08:00 Working with friends and keeping it professional12:00 The politics of the electrical industry16:00 Sales reps, service standards and lost professionalism18:00 Trade mornings and the value of counter staff20:00 Why manufacturers can’t give installation advice23:00 The hidden risk in imported cable25:00 Price pressure and the impact on independents27:00 How PowerShack use social media to stay relevant30:00 Wholesalers choosing visibility over e-commerce32:00 Manufacturers, marketing and TikTok influence34:00 Collaborations between independents37:00 The role of buying groups and joining the EIB39:00 From burnout to building community42:00 Why the EIB feels different from other groups45:00 Is traditional marketing dead47:00 The rise of storytelling and authenticity online49:00 The real ROI of content creation52:00 Building a PowerShack studio and future plans55:00 Final thoughts – having fun while building the brand