Building Privacy Programs in the Evolving Ad Tech Space

Beatrice Botti is the Vice President and Global Data & Privacy Officer at DoubleVerify, a leading software platform for digital media measurement and analytics. After an academic career in the EU and the US, she became a contract attorney before working in various privacy roles at Virgin Pulse, including Director of Privacy, Partnerships & Legal, Privacy Officer, and Data Protection Officer.  In this episode… Privacy regulations in the US are rapidly evolving, with five new laws expected to be enacted by the end of the year. But with individual governments working independently, each law is interpreted differently, making it challenging for organizations to fully comprehend privacy. So how can you build a privacy program that conforms to each law's regulatory framework? When it comes to privacy in the ad tech space, Beatrice Botti says that predicting the outlook of impending regulations is futile. It's critical to prepare for uncertainty by analyzing your data's location and categories to determine which laws apply to your business. Once you've collected the appropriate data, you can seek advice from a privacy consultant or attorney to help you assess possible solutions, create a compliant program, and decide on further action. In today's episode of She Said Privacy/He Said Security, Jodi and Justin Daniels sit down with Beatrice Botti, VP and Global Data & Privacy Officer at DoubleVerify, to discuss how privacy regulations impact ad tech. Beatrice speaks about the most pervasive privacy challenges companies face, advice for navigating US privacy laws, and how organizations can build privacy programs.