Building Product Process From Scratch

What do you do when you join a team without a product process in place?In this Product Excellence clip, Maya Brooks (COO, IFundWomen) shares how she built a complete end-to-end product process from scratch, from ideation with the CEO to execution across design, research, and marketing.She walks through how to balance big-picture conversations with tactical sprint cycles, why every product needs a “Dope Ideas” board, and how early team alignment prevents chaos later in development.What You Will Learn• How to start a product process from zero• The power of visible idea pipelines and open contribution• How to balance top-down and team-led collaboration• Why alignment early saves rework later🎥 Want more? Members of The Product Way on Patreon get exclusive access to the full-length interviews and early access to all Product Excellence clips.👉 https://patreon.com/theproductway/membershipAs a Practitioner member, you also unlock access to PM Select, our curated introduction service connecting product managers with hiring managers and decision makers.🔔 Subscribe for weekly interviews with top product leaders: https://www.youtube.com/theproductway#ProductManagement #ProductLeadership #CareerGrowth #Innovation #ProductExcellence