Building Profitable Holistic Businesses with Shaun Sunderland - EP 227

In this episode, we sit down with branding expert and founder of BrandRoots, Shaun Sunderland, to discuss how to build an unshakeable mindset for holistic businesses. We delve into the importance of branding, building a strong foundation for your business, and cultivating a mindset that can withstand any challenge. Whether you're an entrepreneur just starting out or a seasoned business owner, you must listen to this episode. https://yourbrandroots.com  instagram - @yourbrandroots  https://www.facebook.com/profile.php?id=100080679036327 https://www.linkedin.com/in/shaunsunderland/ The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais contact us to be a guest on our show. https://TheYakkingShow.com                [email protected]  https://karytechsolutions.com               [email protected] Timeline 01:25                     Shaun’s background 03:30                     What sets Shaun apart from other experts 04:03                     Branding mistakes 06:22                     First focus on strategy, not tactics 07:12                     Mindset or skillset? 08:25                     Laying foundations 11:53                     Gen Z is  more receptive to holistic treatments 13:15                     Working with Shaun 16:00                     Helping practitioners value their services 18:45                     Confidence to sell 20:37                     Transitioning from a product-based industry to a service-based one 22:17                     What do Shaun’s clients say? 23:27                     Success secrets 24:40                     Contact Shaun