Building Real Connection on Social Media

In this episode of What’s The Point Podcast, we talk with Ryan Mainville, Senior Social Media Manager at Point, about what it really takes for brands to win on social today.Ryan approaches social media as more than just posts and metrics—it’s a powerful channel for authentic storytelling and creating real connections with audiences. Before joining Point, Ryan honed his skills as part of the New York Knicks’ social squad, and now he brings that same creativity, strategy, and energy to helping brands stand out in an increasingly crowded digital landscape.Fueled by passion (and plenty of coffee), Ryan shares his perspective on how brands can shift away from chasing quick wins and instead invest in strategies that create lasting impact.Subscribe & Follow Us:Instagram - https://www.instagram.com/thepointgroup/LinkedIn - https://www.linkedin.com/company/the-point-group/Facebook - https://www.facebook.com/ThePointGroupWebsite - https://thepointgroup.com/