Building real customer relationships with Lana Fox, CEO & Co-Founder of ClinicNote

In this episode of the Iowa Tech podcast, host Kaylee Williams welcomes Lana Fox, co-founder and CEO of ClinicNote, to discuss her entrepreneurial journey. Lana shares her story of how she became involved with ClinicNote, initially starting as an unpaid girlfriend helping her now-husband Tyler Fox with the business. She talks about her initial experience managing an exterior painting business and how those skills translated into her role at ClinicNote. The conversation delves into the challenges of taking over as CEO during a financially tough period for the company and how she navigated those challenges by focusing on customer discovery and identifying a specific product-market fit. Her efforts led to a pivot towards university teaching clinics, which has since become the primary focus of the company, serving over 230 universities across various therapy disciplines. The discussion also highlights the growth and development of ClinicNote, including raising venture capital to hire a strong team and expand into new markets like private practice. Lana talks about the importance of building a culture and team that aligns with the company's mission and the challenges of managing a small, high-contributing team. She shares insights into her fundraising experience, emphasizing the importance of finding investors who support both the business goals and personal values. Lana also touches on the learning curve of managing financials and building relationships with investors and a board of directors. The episode concludes with Lana emphasizing the importance of surrounding oneself with supportive people, acknowledging that entrepreneurship is a long-term endeavor akin to an extreme sport, and offering advice to aspiring entrepreneurs on the significance of building relationships and learning from others. Find this show on your favorite app: https://iowapodcast.com/lana-fox-clinicnote-emr-tools