Building Replay Golf: The Business Behind Britain's Golf Club Trade-In Boom

Follow Linked by Golf on Instagram: @linkedbygolfpodcastLuke Peterken is a PGA Professional and Director at Replay Golf, one of the UK's leading pre-owned golf equipment specialists. In this episode of Linked by Golf, Luke shares his journey from junior golf in Ascot to working at Wentworth and Silvermere before helping build Replay Golf into one of the country's most innovative golf retailers. We discuss custom fitting, second-hand golf clubs, golf equipment trends, club building, the growth of Replay Golf, and why 7-woods, 9-woods and high-lofted fairway woods are becoming some of the hottest clubs in golf.In this episode we discuss:• Growing up in Ascot and discovering golf at a local par-3 course• Pursuing the dream of becoming a touring professional• Completing his PGA training at Windlesham Golf Club• Working at Wentworth and learning elite standards of customer service• Building fitting expertise inside the TaylorMade Performance Lab• The lessons learned from working at Silvermere Golf Complex• How the idea for Replay Golf was born• Starting Replay Golf from a small unit at Longacres Garden Centre• The challenges of the early years and wearing every hat in the business• Why Replay Golf has continued to reinvest and expand• Building a retail experience around golfers rather than transactions• The importance of PGA expertise within the business• The success of Replay Golf's seven-day trial programme• How custom fitting is changing the pre-owned golf club market• Common golf equipment mistakes golfers make• Building golf bags for new players entering the game• The growth of Replay Golf's workshop and club-building services• Why 7-woods, 9-woods and high-lofted fairway woods are flying off the shelves• The biggest-selling drivers, irons, wedges and putters in golf right now• Golf equipment nostalgia and the clubs golfers always come back to• Future plans for Replay Golf• And much more.Replay Golf:Follow Replay Golf on Instagram: @re_playgolfWebsite: replay-golf.co.uk