Building revenue with only 1,000 downloads per year episode artwork

EPISODE · Mar 17, 2026 · 47 MIN

Building revenue with only 1,000 downloads per year

from The B2B Podcasters Show with Loïc J · host Loïc J

Get my podcast lead gen system here: https://bnce.link/XUijIPqj—“My podcast gets downloads every week,but doesn’t contribute to my business.”That's the paradox of downloads:More downloads shows that the audience is growing. So we think:Bigger audience = more opportunities.But it's not.My guest Carl Richards coached a client who makes several thousands dollars per year from her podcast. Yet it gets only 40 to 50 downloads per episode.So he explained the reasons behind this success.Carl and I also went deep on:00:00 Carl’s podcasting journey09:58 Serving both the audience and the guest16:42 How to invite your listener to take action21:39 What matters more than downloads in B2B31:04 Patterns in podcasters who turn things around after year two or three42:02 Making conversations rather than interviewsCheck out the website of Carl's podcasting agency: https://bnce.link/jjh5Xr7HListen to Carl's podcast: https://bnce.link/MeVhzZJiCheck the 4 best podcast attribution software tools in 2026:⁠https://bnce.link/blog/best-podcast-attribution-software-in-2026⁠Get my podcast lead gen system here: ⁠https://bnce.link/XUijIPqj

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Building revenue with only 1,000 downloads per year

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