Building Signature Systems with guest Maggie Patterson episode artwork

EPISODE · Jul 25, 2018 · 30 MIN

Building Signature Systems with guest Maggie Patterson

from Ditching Hourly · host Jonathan Stark

Guest Maggie Patterson describes how she more than doubled her income by ditching hourly billing. Talking Points How hourly billing decreases your income The value of creating clearly defined service packages The benefits of systematizing your service delivery The magic of naming process steps How taking control of the client engagement increases your fees The importance of saying no to clients who are a bad fit How productized services make the sales process easier Quotable Quotes "If you're saying yes to everyone, that's a bad thing."—MP "If your close rate is off, you're either talking to the wrong person or your proposals are off."—MP "We're always going to make more money with a flat rate. Always."—MP Maggie's Bio Maggie Patterson is a communications strategist, business growth consultant, and the principal consultant at Scoop Studios. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 10 years. Today, she works with online and small business owners to help them implement smart strategies for business growth and to maximize the impact of their digital marketing. She’s the host of the Small Business Boss podcast, has been on stage at events such as New Media Expo, Podcast Movement, and the Conquer Summit, and her work has been featured in leading publications such as Entrepreneur.com, Fast Company and Virgin.com. Related Links Scoop Studios Website
 Small Business Boss Website
 Instagram
 Scoop Studios Business Facebook Page
 Small Business Boss Facebook Page
 ----Do you know you need to niche down, but keep hesitating because you're afraid of picking the wrong niche, cutting off good opportunities, or boxing yourself in?You DON'T need more convincing that vague positioning is a problem.You DO need a way to make positioning feel less risky so you can finally choose a direction, test it in the market, and adjust without blowing up your business.On Tuesday, September 8th, 2026, at noon Eastern Time, I'm running a live workshop called Positioning For Soloists Having A Hard Time Niching Down.That's what we'll tackle in this workshop.It's the second session of my Fall 2026 Soloist Growth Workshop series for expertise-based business owners just like you.Live attendance is limited to 20, so don't wait.Learn more at: https://jonathanstark.com/sgsEnroll in Positioning For Soloists now »Hope to see you live in Zoom on Tuesday.

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Guest Maggie Patterson describes how she more than doubled her income by ditching hourly billing.

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Building Signature Systems with guest Maggie Patterson

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