Building Something that Lasts

In this episode of Even Better, host Sinikka Waugh sits down with Erin Freeberg, owner of Adorn Gift and Home and Feed and Foster in Indianola, Iowa. Erin shares her journey of building businesses grounded in authenticity, creativity, and a desire to create community both in town and within the home. Together, they explore the realities of independent business ownership, from the fear and uncertainty to the deep sense of purpose and impact. Erin reflects on the importance of intentional choices, the role local businesses play in shaping community identity, and the legacy we model for the next generation. This conversation is an invitation to get out, experience more, and invest in what truly matters. -- Small business owner. Civic minded. Community focused. Iowa native. Erin Freeberg is an entrepreneur, community advocate, and small business owner based in Indianola, where she owns and operates two beloved retail destinations focused on thoughtful living, connection, and curated experiences. With a background in marketing, public relations, and community engagement, Erin is passionate about creating spaces that bring people together while championing small-town vibrancy and local business growth. Known for her creative eye and civic-minded leadership, she blends style, hospitality, and heart into everything she does. Facebook: @adorngiftandhome @‌feedfoster Instagram: @adorngiftandhome @‌feedfoster