Building SophieGrace: How Emma May created a clothing brand that's taking fashion by storm

Today we’re joined by Emma May, a founder who didn’t set out to build a company – but ended up creating one out of necessity. As CEO of SophieGrace, she’s grown a brand born from a deeply personal experience into a trusted name for women who want workwear that’s both stylish and incredibly comfortable. Her journey shows what entrepreneurship really looks like: uncertainty, conviction, and the courage to build something before you feel fully ready. But the story goes far beyond products and profits. Emma shares the realities of scaling a business, raising capital, and stepping into leadership – all while staying grounded in her “why.” Tune in as we dive into the honest parts of building SophieGrace – the decisions behind the scenes, the lessons learned the hard way, and what it truly takes to grow a company without losing yourself along the way.