Building Strong Evidence for Better Insights

CIPD defines evidence-based practice as using the best available evidence from multiple sources, combined with critical thinking, to improve decisions. Strategic focus: Use evidence to justify priorities, budgets and commercial decisions.Tactical focus: Show how daily data work leads to useful action.By the end of this video, you should be able to:Distinguish data, evidence and insightBuild stronger evidence for recommendationsLink insight to actionAvoid weak, biased or vanity evidenceCommunicate findings clearlyDemonstrate data and insight capability at workMore webinars like this at Cambridge Marketing College http://marketingcollege.com/events