Building Stronger Law Firm Marketing Teams

In this episode of the Managing Partners Podcast, Kevin Daisey welcomes Cassidy Lewis, Chief Marketing Officer at Cooper Hurley Injury Lawyers and founder of the CMO Academy. Cassidy dives into the ongoing debate of agencies versus in-house marketing and explains why the most successful law firms don’t choose; they do both. She also shares insights on KPIs, strategy, fractional CMOs, and how managing partners can empower junior marketers to drive real results. Today’s episode is sponsored by The Managing Partners Mastermind. Click here to schedule an interview to see if we’re a fit. Chapters (00:00:00) - Law Firm Network: Managing Partners Podcast(00:00:35) - The CMO Roundtable with Cassidy Lewis(00:02:15) - Should I Hire an Agency or Build an Internal Marketing Team?(00:05:08) - Do Small Firm's Need an Internal Marketer?(00:09:39) - The CMO Academy and the Managing Partners Mastermind(00:14:30) - On Strategy and New Law Firms(00:15:53) - Cooper Harley Injury Lawyers: Legal Marketing Program