Building Success Where You're From | Amaurys Grullon | REAL Mentors Podcast Ep. 66

Amaurys "Bronx Native" Grullon drops Bronx truth bombs on the REAL Mentors Podcast; raw stories of hustle, heartbreak, and unbreakable pride from a kid raised in Section 8 who built a cultural empire without leaving home.Co-founder of Bronx Native, Amaurys Grullon shares how he and his sister turned "no Bronx merch" into a Mott Haven flagship store, Nike collabs, Yankees deals, and a movement blending creativity, entrepreneurship, and community giveback. He gets real about "crabs in a barrel" gatekeeping, scarcity mindset pulling down local success, and why staying rooted blocks from Cardinal Hayes beats escaping. From Pentecostal single-mom roots and dad’s pool hall hustle to NYT fame off pop-ups, Amaurys reveals his "more is more" blueprint for thriving in the BX.This Episode Explores:- Bronx Native origins: Apartment shelf to global brand in 2015- "Crabs in a barrel": Community pushback and gatekeeper lows- "No pressure, no diamond": Embracing struggle for growth- Scarcity mindset vs. optimism—protecting "precious energy"- 2016 breakthrough: Events, networking, NYT feature, pop-up magic- "Most beautiful place on earth": Reframing Bronx pride amid stereotypes- Building creative ecosystem (GET Studios, Tag Up, Change the Narrative)- "Comfortable in your uncomfortability" staying local while scaling- Father hustler lessons, early art commissions, school-to-SVA journey- Future 2026 vision: Books, docs, festivals, drives for BX unity- Real talk on Bronx entrepreneurship, mindset shifts, cultural pride, and rising above—perfect for hustlers chasing legacy from the streets.🔗 Connect with Amaurys GrullonInstagram: www.instagram.com/amaurysgrullonBronx Native: www.bronxnativeshop.com www.instagram.com/thebronxnativeFollow REAL Mentors PodcastInstagram: @realmentorspodcastHost Sean Martin: @theseanmartinTags & KeywordsAmaurys Grullon, Bronx Native, REAL Mentors Podcast, Sean Martin, Bronx entrepreneur, Boogie Down pride, section 8 success, crabs in a barrel, scarcity mindset, Bronx hustle, cultural brand, Mott Haven store, Nike Yankees collabs, entrepreneurship Bronx, gatekeepers old heads, no pressure no diamond, more is more, precious energy, Cardinal Hayes, Bronx Community College, SVA design, community giveback, Bronx merch movement, personal development NYC, resilience mindset, creative entrepreneur, Hunts Point roots, change the narrative, BX unity