Building Successful Sales Teams

GTM Expertise Interview with Tomer Azenkot, CEO of Vee24In this episode, Tomer Azenkot, CEO of Vee24, opens up about what it really takes to build and scale a high-performing sales team. He shares why hiring the right people goes far beyond resumes, how to keep teams motivated beyond compensation, and why patience is a critical ingredient in the sales process. Tomer also explores the role of meaningful conversations and authentic relationships in driving success, the ongoing challenge of hiring true A players, and the essential feedback loop between sales and product. His perspective underscores that winning in sales isn’t just about closing deals—it’s about deeply understanding customer needs and fostering a collaborative, growth-focused team culture.