Building Summerfest: How the new American Family Insurance Amphitheater is changing 2021’s fan experience

Green Day, Fall Out Boy, Weezer, Chance the Rapper, Twenty One Pilots, Megan Thee Stallion, Dave Chappelle, Dave Matthews, Run the Jewels, Kesha, Ludacris, ZZ Top, Fitz and the Tantrums, Rise Against, DJ Diesel (Shaq) — AH! Despite all the weirdness this year (and last), Summerfest 2021 is set to be a BANGER. The World’s Largest Music Festival has been pulling big talent to our rad venue on the lake for quite some time now, but it hasn’t always been a cake walk, with the facilities being a limiting factor because of the festival’s growth and popularity.On this episode of The GoGedders Podcast, host Richie Burke sits down with Summerfest royalty Bob Babisch (Entertainment Director) and Jason Stuewe (Vice President of Planning and Development) to talk all about the Big Gig’s latest passion project, The American Family Insurance Amphitheater.The venue has a massive $51.3M in upgrades (what?!) that will improve just about every single part of the guest experience.Richie and our guests will also cover what folks can expect from other upgrades around the venue, what planning during a pandemic was like for their team, Summerfest’s economic impact on Milwaukee, and much more.