Building Sustainable Marketing Engines: Insights from IFS | CMO Chats by The Ortus Club

Mariette Snyman, marketing director for IFS across Australia and New Zealand, specializes in building sustainable marketing engines that bridge the gap between creative storytelling and regional commercial strategy. With over 26 years of experience across global enterprises and high-growth tech, she operates as a strategic "lynchpin" at the intersection of brand building, revenue acceleration, and P&L decision-making. Mariette believes modern B2B marketing must evolve from chasing short-term tactics to developing high-performance systems that prioritize "thinking time," psychological safety, and creative joy to move enterprise buyers and deliver consistent, long-term compound growth.🎧 Watch the full interview ⁠and subscribe for more conversations with today’s top marketing minds!#CMOChats #B2BMarketing #MarketingLeadership #AIinMarketing #CMORole #GrowthMindset