Building Systems to Bring Culture to Life with Tala Odeh & Marilyn Zakhour

Culture isn’t the soft stuff, it’s the system that makes everything else work.In this lively conversation, Marilyn Zakhour and Tala Ode from Cosmic Centaurs unpack how culture shows up not in slogans or posters, but in the invisible systems that shape how organizations operate: how decisions are made, how meetings run, how feedback flows, and how people feel when they show up to work.Using the Omnichannel Organization™ framework, they explore how leaders can design culture through structure, process, people, and controls, so that it’s not an HR initiative, but a way of working that delivers results.Together, they discuss: 🔹 Why culture isn’t a “project” but the operating system of an organization 🔹 How strategy and culture reinforce (or destroy) each other 🔹 The signals your org structure and workspace send about your values 🔹 How to measure and reward cultural behaviors, not just performance 🔹 What startups and fast-growing companies must know about scaling cultureThis episode redefines culture as something built, measured, and lived. A system that connects purpose to practice.